What kind of content does Pippa make?
Pippa crafts vibrant Instagram content showcasing the best of Newcastle and the North East. Her feed is a delicious exploration of local restaurants, from hidden gems to popular spots, alongside captivating highlights of regional events like the Fenwick Christmas window and Kynren Pyromusical. Pippa also inspires wanderlust with unique staycation ideas, featuring charming locations like Lumley Castle, making her a go-to source for authentic local experiences.
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Who is Pippa’s audience?
Pippa's audience is likely comprised of individuals in Great Britain interested in local dining and leisure activities, particularly within the North East. Their engagement signals suggest a strong intent to discover new restaurants and events, with a high likelihood of acting on recommendations for staycations. With an impressive 11.05% engagement rate on Instagram, significantly exceeding benchmarks like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), Pippa's community demonstrates exceptional loyalty and responsiveness, indicating high-quality engagement and a valuable audience for relevant brands.
Which creators are similar to Pippa?
If you're looking for creators like this creator, you'll find them perfect for showcasing local food scenes, hidden gems, and exciting events for anyone exploring the North East.
Gemmaslittleworld
Instagram @gemmaslittleworld
This creator produces content focused on local food and drink experiences across the North East of England, including restaurant reviews and event promotions. They also feature travel content, exploring various destinations within the UK, such as Wales, and international cities like Prague. Their videos often include outdoor activities like hiking and highlight dog-friendly locations. The creator shares recommendations for entertainment venues, local events, and date night ideas, often featuring different cuisines and cocktails.
Newcastle Lass
TikTok @rebbeebee18 · Instagram @rebbeebee
This creator shares their experiences visiting local businesses and attractions in the North East of England. Their content includes food vlogs featuring local eateries and cafes, as well as shopping vlogs highlighting independent shops and markets. They also share personal life updates, such as a challenge to try 38 new things in their 38th year. The creator has also documented trips to the US, including visits to Texas supermarkets and a stop at Buc-ee's.
Eat with Ellll
Instagram @eatwithellll
This creator shares videos and posts about their dining experiences at various restaurants and eateries, primarily in the North East of England. They often feature different cuisines such as burgers, Indian curry, steak, and desserts. The content also includes reviews of glamping sites, detailing accommodation, facilities, and suitability for families or those with dogs. They occasionally highlight gluten-free options available at the places they visit, providing insights into local food and staycations.
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