What kind of content does FreyDan make?
FreyDan offers a fresh perspective on home improvement and decoration, sharing their journey of transforming a new build into a cozy sanctuary. Through engaging Instagram Reels and Stories, they showcase DIY projects, from installing patio blinds to crafting festive wreaths, alongside curated home accessories like candles and wax melts. FreyDan’s authentic approach to documenting renovations, including a recent downstairs bathroom project, makes them an ideal partner for brands in the home goods and cleaning supply sectors.
Are you a brand that’s partnered with FreyDan?
Verify your partnership
Who is FreyDan’s audience?
FreyDan's audience likely consists of UK-based homeowners and renters interested in practical home improvement, DIY projects, and interior design inspiration. Their high Instagram engagement rate (18.77%, significantly exceeding benchmarks like TikTok's ~3.0% and Instagram's ~1.5%) suggests a highly invested and responsive community. This indicates strong intent signals for product recommendations, tutorials, and brand collaborations, promising high-quality engagement and potential for conversions.
Which creators are similar to FreyDan?
If you're looking for creators like this, partner with those who inspire homeowners and DIY enthusiasts with fresh ideas for their spaces.
Hatfield Home
Instagram @hatfield__home
This creator shares content primarily focused on their new build home, documenting its furnishing and decoration. Their videos often showcase home interior styling, with an emphasis on a neutral aesthetic, and feature do-it-yourself projects like installing light fittings and wall panelling. The creator also produces content around home cleaning routines and highlights various household products. Additionally, their posts include seasonal decor ideas and occasional personal life updates.
Definitely Maybe Blaby
Instagram @definitely.maybe.blaby
This creator documents their journey of transforming a new build house into a home. They share content focused on home improvement projects, including decorating, DIY tasks, and garden makeovers. The creator also provides tips and tricks for home organisation and styling, often featuring sponsored products and collaborations.
The Colairo-Wesley Home
Instagram @thecolairowesleyhome
This creator shares content focused on home interior design, DIY projects, and garden renovations. They often demonstrate how to update spaces with panelling, paint, and budget-friendly decor hacks. The content includes transformations of new-build homes and features seasonal decorating ideas, especially for Christmas. They also provide glimpses into managing a coffee shop business and offer practical tips for home improvement projects.
Frequently asked questions
Sign in to view FreyDan's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with FreyDan today
You can use Nutcake’s agentic tools for free. Sign up today to work with FreyDan on your creator campaign.