What kind of content does Hayley & Gemma make?
Hayley & Gemma transform chaotic spaces into serene havens on TikTok and Instagram. Their visually-driven content dives deep into decluttering and organizing kitchens, pantries, and wardrobes, showcasing practical storage solutions and satisfying before-and-after transformations. They offer actionable tips for everything from seasonal swaps to drawer organization, highlighting the tangible benefits of a calm, functional home.
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Who is Hayley & Gemma’s audience?
Hayley & Gemma's audience consists of individuals actively seeking practical advice and inspiration for home organization and decluttering. Their followers demonstrate intent through engagement with content showcasing storage solutions and room transformations. While their TikTok engagement (1.73% ER) is slightly below the benchmark, their Instagram performance (0.93% ER) is notably lower than the platform average. This suggests an opportunity to refine content strategy on Instagram to better resonate with their audience and drive higher interaction rates, potentially by leveraging the more visually-driven nature of the platform for their transformation content.
Which creators are similar to Hayley & Gemma?
If you're looking for creators like Hayley & Gemma, you'll love their content if you need practical home organization, decluttering, and storage solutions for inspiring room transformations.
Victoria Summer
Instagram @summerhousestyle
This creator shares videos about their personal life, including home organisation, such as cleaning kitchen cupboards and decluttering. They also discuss personal experiences like undergoing cosmetic surgery for an arm lift, and reflect on life events such as purchasing a property and becoming a mother. The creator also posts content related to seasonal changes and offers insights into their daily routines and thoughts, often with a touch of humour.
Dani
TikTok @the.organiser.next.door
This creator shares content related to home organisation and decluttering. They often post videos about tidying up wardrobes, utilising storage solutions from shops like Homesense and B&M, and undertaking DIY home projects. The creator also offers tips on selling items online, such as using Vinted and Royal Mail Parcel Lockers, and discusses seasonal wardrobe resets.
London based interior designer
Instagram @marians_interiors
This creator focuses on interior design, showcasing room transformations for clients. Their content includes redesigns of bedrooms, living rooms, hallways, and kitchens, often incorporating elements like Scandinavian boho, mid-century modern, and hotel luxury styles. They highlight the use of neutral palettes, natural textures, and calming tones to create peaceful and personalised spaces. Additionally, the creator shares tips on space optimisation and functional design for various areas of a home.
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