What kind of content does On The Tools make?
On The Tools brings a dose of humor and authenticity to the construction world on TikTok and Instagram. Their short-form videos capture the relatable, often funny, mishaps and everyday realities of tradespeople on building sites. Expect witty commentary, tool reviews, and practical advice delivered with a lighthearted, engaging tone.
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Who is On The Tools’s audience?
On The Tools' audience is primarily comprised of tradespeople and individuals interested in the construction industry, likely located in Great Britain. Their high engagement rates (TikTok 4.23%, Instagram 2.67%) significantly outperform benchmarks for both platforms, indicating a highly receptive and active community. This suggests strong intent signals for content related to tools, humor on building sites, and general construction insights, leading to high-quality engagement and a valuable audience for relevant brands.
Which creators are similar to On The Tools?
If you're looking for creators like this creator, find influencers who share relatable humor and insights into the daily grind of construction and tradespeople.
The Bald Builders
TikTok @thebaldbuildersofficial · Instagram @thebaldbuilders
This creator focuses on construction and building projects, often sharing behind-the-scenes footage of their work. Their content includes demonstrations of building techniques, such as bricklaying and concrete pouring, as well as showcasing the use of various tools and materials. They also document challenges encountered on building sites, like dealing with unexpected discoveries or logistical issues, and highlight collaborations with other tradespeople and companies.
Ginger Wood Works
TikTok @gingerwoodworks · Instagram @gingerwoodworks
This creator posts videos about home improvement and DIY projects. They showcase various tools, including those from WORKPRO and DeWalt, demonstrating their use in tasks like snow removal, woodworking, and floor epoxy application. The content often includes tips and tricks for carpentry, tool organisation with mini tool chests, and assembling structures like decks and mailboxes. They also share personal reflections on life and gratitude.
Conor Kelly
TikTok @conor_the_digger_driver · Instagram @conor_the_digger_driver
This creator posts videos about their work as a digger driver, showing tasks like digging foundations and footings for construction projects. They also share vlogs documenting daily life, including family activities like 'Daddy Daughter Day' and meal preparations such as steak night and baking. The content also features behind-the-scenes looks at filming days, visits to businesses, and occasional comedic or observational clips about everyday life and driving.
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