What kind of content does Olivia May make?
Olivia May offers a relatable and stylish take on mom life through her Instagram content. She highlights comfortable and practical fashion choices for mothers, showcasing versatile pieces perfect for busy days. Beyond outfits, Olivia shares authentic insights into her postpartum weight loss journey and the realities of running her own brand, making her a go-to source for practical lifestyle inspiration.
Are you a brand that’s partnered with Olivia May?
Verify your partnership
Who is Olivia May’s audience?
Olivia May's audience consists of expectant and new mothers in the US interested in comfortable, stylish maternity wear and navigating the postpartum period. Their intent signals are strong, indicated by a high Instagram engagement rate of 2.79%, surpassing the platform benchmark of 1.5%. This suggests a highly receptive and actively participating community, likely to be receptive to product recommendations, brand collaborations, and content related to mom lifestyle and postpartum wellness. The quality of engagement is expected to be high, with potential for significant conversion on sponsored content.
Which creators are similar to Olivia May?
If you're looking for creators like this creator, you're seeking relatable voices who share authentic journeys through motherhood, fashion, and personal growth.
Hallie Ragan
Instagram @thehalliescene
This creator shares content focused on practical and stylish outfits suitable for mothers. They often highlight nursing-friendly clothing options and discuss how choosing specific outfits can positively impact mood and confidence. The creator also shares insights into everyday life, including DIY projects like a playhouse, travel experiences as a mother, and family activities. Additionally, they provide fashion advice, sometimes for their husband, and share favourite finds from various retailers.
Nena Evans
Instagram @nenaevans
This creator shares fashion advice, including what to wear for occasions like graduations and weddings, and provides outfit ideas for travel and vacations. They also discuss postpartum body image and share relatable parenting experiences, such as dealing with diaper blowouts. The creator often links outfits for viewers to shop and talks about embracing their body after childbirth.
Laura Bradshaw
Instagram @imlaurabradshaw
This creator focuses on comfortable and practical clothing choices, particularly for parents. Their content features outfits that prioritise comfort and ease of movement, often highlighting items with elasticated waistbands and relaxed fits. They showcase styling tips for everyday wear, including colourful options and versatile pieces like leopard print leggings and comfortable "jeans" that feel like pyjamas. The creator also encourages body confidence and embracing personal style without conforming to trends.
Frequently asked questions
Sign in to view Olivia May's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Olivia May today
You can use Nutcake’s agentic tools for free. Sign up today to work with Olivia May on your creator campaign.