What kind of content does Jodie Oates make?
Jodie Oates shares relatable lifestyle content across TikTok and Instagram, offering a glimpse into her daily life. Her videos focus on practical home improvement tips, from furniture assembly to cleaning hacks, alongside heartwarming moments of family life and celebrations. Brands can connect with Jodie's audience through authentic product reviews and engaging content showcasing everyday routines and outdoor enjoyment.
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Who is Jodie Oates’s audience?
Jodie Oates' audience is likely comprised of individuals interested in practical home improvement, relatable family content, and authentic product recommendations, primarily within the UK. Their high engagement rates (TikTok 5.58% ER, Instagram 10.38% ER) significantly exceed platform benchmarks, indicating a highly invested and responsive community. This suggests strong intent signals for lifestyle-oriented purchases and a high-quality audience receptive to sponsored content that aligns with Jodie's established content pillars.
Which creators are similar to Jodie Oates?
If you're looking for creators like Jodie Oates, you'll find relatable content for families navigating home improvement, daily routines, and lifestyle product reviews.
Annais Bolton
TikTok @annaisbolton · Instagram @naibolton
This creator posts videos about their daily life, including routines and family moments. They share content related to shopping, such as finding holiday dresses and affordable outfits from high street stores. Videos also cover personal experiences like sleep training, travelling with a baby, and addressing health concerns. The creator engages with their audience by asking for opinions on content and responding to comments.
NatalieFaithClark
TikTok @natss_officialtiktok
This creator shares videos of their daily life, including cooking and making snacks with their children. They also post about home decorating, such as Christmas bedding and rugs. The creator has documented their pregnancy journey, including IVF and a gender reveal. They also share moments with their family, like dancing with their daughter.
Jade
TikTok @jadelittlelife
This creator shares videos about their daily meals, often including pregnancy-related content and what they eat in a day. They also post about creating cosy home environments with candles and blankets, enjoying books, and trying out new food establishments. Additionally, the creator shares content related to gifts, such as Christmas Eve boxes for humans and pets, and showcases jewellery they use to complete outfits.
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