What kind of content does Odd Muse make?
Odd Muse crafts visually rich content on TikTok and Instagram, specializing in showcasing fashion brand collections. Their videos offer styling demonstrations, behind-the-scenes peeks at campaign shoots, and previews of new arrivals. With a focus on feminine tailoring, capsule wardrobe essentials, and standout pieces like tweed jackets and mini dresses, Odd Muse provides valuable styling inspiration while effectively promoting new collections.
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Who is Odd Muse’s audience?
Odd Muse's audience is likely comprised of fashion-conscious individuals in the UK, actively seeking style inspiration and wardrobe curation advice. Their intent signals are strong, indicated by high follower counts across platforms and a significant portion of their audience engaging with styling and apparel content. While TikTok engagement is below benchmark (0.09% ER vs. 3.0% benchmark), their Instagram performance (1.28% ER vs. 1.5% benchmark) is closer to the average, suggesting a more dedicated and receptive community on that platform. This indicates potential for high-quality engagement, particularly on Instagram, where followers are actively seeking and responding to fashion content.
Which creators are similar to Odd Muse?
If you're looking for creators like this creator, you'll find them perfect for audiences interested in curated fashion, styling tips, and building a versatile wardrobe.
Jessie Jolles
Instagram @jessiejolles
The creator posts videos showcasing fashion and styling, often featuring unique and eye-catching outfits. They explore different aesthetics, from glamorous looks to more casual styles, and frequently highlight specific clothing items or brands. The content also includes discussions about personal finance and money mindset, as well as shopping experiences and gift ideas.
Lola Rose
TikTok @lolarosetok2 · Instagram @lolaroseuk
Creator posts fashion-focused videos centred on outfits and styling. The content frequently features outfit ideas and try-ons, with captions referencing brands such as Skims, Allure The Brand, and Oh Polly, as well as items like green dresses and casual dinner-date looks. Captions suggest shopping content, hauls, and how to pair garments for different occasions, from dinners with a view to girly outfits. While some lines in transcripts hint at music or performance elements, the overall emphasis is on clothing, styling choices and wardrobe items.
Monika Wilczynska
Instagram @elairecreates
The creator posts content primarily focused on their work within the fashion industry. Their videos frequently document them walking for various designers and brands at fashion shows. These events often include major occasions like London Fashion Week, where they present a range of clothing designs. Additionally, they share behind-the-scenes footage from photoshoots, showcasing the process of fashion content creation. The content regularly features collaborations with specific designers and highlights their collections.
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