What kind of content does Obtain Music make?
Obtain Music delivers engaging content on TikTok and Instagram, focusing on the latest in hip-hop and R&B. Their videos spotlight new releases, live performances, and viral moments, sparking conversation with questions about favorite artists and tracks. This creator taps into current trends in modern rap and pop culture, making them a go-to source for music news.
Are you a brand that’s partnered with Obtain Music?
Verify your partnership
Who is Obtain Music’s audience?
Obtain Music's audience is likely comprised of young adults and Gen Z interested in contemporary music trends, particularly within hip-hop and R&B. Their intent signals suggest a desire for curated music news and pop culture commentary. While TikTok engagement is significantly below benchmark (0.16% vs. 3.0% TikTok ER), their Instagram performance is exceptionally strong, boasting an 11.63% ER, far exceeding the 1.5% Instagram benchmark. This indicates a highly engaged and loyal community on Instagram, suggesting a valuable audience for targeted campaigns or premium content offerings.
Which creators are similar to Obtain Music?
If you're looking for creators like this one, you're into the latest hip-hop, R&B, and rap music news, plus all things pop culture.
Emotionallove
TikTok @emotionallove2x
This creator primarily posts videos related to music and hip-hop culture. Their content often features song snippets, lyrics, and visualisations associated with popular rap and R&B tracks. They also include hashtags that link to specific artists and trends within the music genre.
Nath Armstrong
TikTok @nath_arm · Instagram @nath_arm
The creator posts videos about music, often challenging viewers to identify songs from different eras and genres. They frequently ask questions about music preferences, such as which artists or decades viewers enjoy. Topics include UK rap, 90s hits, 2000s R&B, and popular artists like Lil Uzi Vert and Harry Styles. The creator also discusses music festivals and uses trending sounds in their content.
Lyrics Write
TikTok @lyrics.write_
This creator posts videos that feature popular music. The content often includes lyrics from songs related to relationships, personal growth, and enjoying life. Some videos also incorporate trending sounds and visual styles seen on social media platforms. The creator also shares moments celebrating personal milestones like anniversaries.
Frequently asked questions
Sign in to view Obtain Music's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Obtain Music today
You can use Nutcake’s agentic tools for free. Sign up today to work with Obtain Music on your creator campaign.