What kind of content does Not Your Basic Mama make?
Not Your Basic Mama offers a vibrant mix of Pringles taste tests and culinary explorations on TikTok and Instagram. Beyond food, she shares relatable glimpses into her daily life, from shopping hauls to evening routines. Her platform also champions ADHD awareness, providing insights and advocacy, while documenting her journey through saving challenges and exciting unboxing videos.
Are you a brand that’s partnered with Not Your Basic Mama?
Verify your partnershipWho is Not Your Basic Mama’s audience?
Not Your Basic Mama's audience is likely comprised of individuals interested in relatable, everyday content with a focus on food, particularly snack reviews, and personal finance tips like saving challenges. Their engagement signals suggest a highly invested community, with TikTok ER at 6.12% and Instagram ER at 4.14%, both significantly exceeding platform benchmarks (TikTok ~3.0%, Instagram ~1.5%). This indicates strong audience loyalty and a high propensity for interaction, making them an attractive demographic for brands looking to connect with an engaged and responsive consumer base.
Which creators are similar to Not Your Basic Mama?
If you're looking for creators like this creator, you'll find relatable content perfect for anyone interested in fun food reviews, ADHD awareness, and clever saving tips.
lozandal
TikTok @lozandal · Instagram @lozandal
This creator posts videos about trying new foods and drinks, often sharing their opinions on taste and value. They also document home cooking, meals like roast chicken and pasta, and snacks such as loaded donuts and crunch cakes. Additionally, the creator shares content related to personal aspirations, such as creating vision boards and discussing manifestation. They also show restocking popular products from stores like Superdrug.
Lee Chapman
TikTok @leelochip · Instagram @leelochip
This creator reviews a variety of food and drink items, including sweets, baked goods, and popular snacks. They often share their experiences trying new and sometimes unusual foods, such as Swedish liquorice and Japanese snack boxes. The creator also posts vlogs about their travels and daily activities, like exploring new places or taking a ride in a driverless taxi. They sometimes document their hotel stays with room tours. Some videos feature unique encounters, such as meeting a Zoltar fortune-telling machine.
Tays
TikTok @taysmcr · Instagram @taysmcr
This creator often posts videos about challenges and social events. They have featured content related to reaching follower milestones on platforms like TikTok, including events like parties and potential haircuts tied to these goals. They also share content from their time in the 'BOV House', showcasing their living space and daily activities. Additionally, the creator has posted about collaborations with brands such as Pringles and McDonald's, participating in promotions and trying new menu items. They have also explored themes of hiding and being found, challenging viewers to spot them for a prize.
Frequently asked questions
Sign in to view Not Your Basic Mama's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Not Your Basic Mama today
You can use Nutcake’s agentic tools for free. Sign up today to work with Not Your Basic Mama on your creator campaign.