What kind of content does Noms make?
Noms crafts engaging makeup tutorials and honest product reviews on TikTok. Their content dives deep into specific techniques like nose contouring and achieving the perfect lip gloss application, alongside "get ready with me" routines. Brands will appreciate Noms' detailed discussions on a wide range of cosmetics, offering authentic insights into beauty products.
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Who is Noms’s audience?
Noms' audience is likely comprised of beauty enthusiasts in the UK seeking practical makeup advice and honest product insights. Their high TikTok engagement rate (9.83%, significantly above the ~3.0% benchmark) signals a highly receptive and active community, indicating strong interest in Noms' "get ready with me" content and reviews. This suggests a high-quality audience likely to convert on product recommendations or affiliate links, making them valuable for brands targeting the beauty and cosmetics sector.
Which creators are similar to Noms?
If you're looking for creators like Noms, you'll love beauty gurus who share makeup tutorials, product reviews, and GRWMs for all your cosmetic needs.
Keisha
TikTok @keikeimua
This creator posts tutorials and demonstrations of various makeup looks. They often focus on creative and editorial styles, featuring bold colours and unique techniques such as using their fingers for eyeshadow application. Their content includes detailed breakdowns of the products used, covering items for base, eyes, and lips, and they also occasionally share content about personal style, including trying on new glasses and wigs.
Embla Wigum
TikTok @emblawigum · Instagram @emblawigum
This creator posts content related to beauty and makeup. They share reviews and demonstrations of various makeup products, including blush, lip stains, bronzers, and powders from both high-end and drugstore brands. The creator also includes skincare routines and product recommendations, sometimes featuring sponsored content. Additionally, they share travel vlogs showcasing daily routines and outfits during their trips.
Kristy Webley
TikTok @kristywebley · Instagram @kristywebley
This creator posts videos focused on makeup tutorials and product reviews. They frequently demonstrate makeup application techniques, such as contouring hacks and eyeshadow application. The content also includes GRWM (Get Ready With Me) videos, showcasing routines for different occasions and featuring a variety of beauty products from different brands.
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