What kind of content does Roice Bethel make?
Roice Bethel breaks down the science behind delicious food on Instagram, demystifying everything from homemade Doritos to perfectly cooked steak. They offer a unique blend of culinary expertise and scientific explanation, guiding viewers through complex recipes and cooking techniques with a clear, informative tone. Brands looking to connect with an audience interested in the 'why' of cooking will find Roice's engaging approach invaluable.
Are you a brand that’s partnered with Roice Bethel?
Verify your partnershipWho is Roice Bethel’s audience?
Roice Bethel's audience is likely composed of home cooks and aspiring chefs interested in the "why" behind their culinary creations. Their intent signals are strong, as evidenced by a high Instagram engagement rate of 5.53%, significantly outperforming benchmarks like TikTok (~3.0%) and Instagram (~1.5%). This suggests a highly invested community eager to learn and experiment with food science and from-scratch recipes, indicating excellent potential for deep engagement and conversion on Nutcake.
Which creators are similar to Roice Bethel?
If you're looking for creators like Roice Bethel, you'll love those who explore food science, cooking techniques, and from-scratch recipes grounded in scientific principles.
Chef Zealand
Instagram @chefzealand
This creator focuses on cooking tutorials and restaurant reviews. They often showcase recipes for dishes like pork chops, chicken Alfredo, and even homemade chili crisp. The creator also reviews various food establishments, sharing their experiences with dishes such as calamari, spicy wontons, and unique burritos. Additionally, they cover content related to culinary competitions and collaborations with other food creators.
Let's Munch
TikTok @letsmunch · Instagram @letsmunchh
This creator shares recipes and cooking tips, often focusing on recreating restaurant-quality dishes at home. They demonstrate how to prepare meals such as steak, chocolate chip cookies, and various pasta dishes. The creator also offers advice on cooking basics, like ensuring chicken breast is juicy and flavourful. Some videos feature unique recipe combinations and meals inspired by specific events, such as food for a basketball game.
twisted
TikTok @twisted
This creator focuses on transforming everyday foods into novel dishes, often with a surprising twist. They create recipes for viral trends like potato noodle bites and tiramisu kebabs. The creator also experiments with flavour combinations, such as pickles with chocolate, and finds innovative ways to use leftovers, like turning stale croissants into a spicy snack. They frequently explore making beige foods green and enjoy crafting unique takes on popular meals like pizza and tacos.
Frequently asked questions
Sign in to view Roice Bethel's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Roice Bethel today
You can use Nutcake’s agentic tools for free. Sign up today to work with Roice Bethel on your creator campaign.