What kind of content does Nikki make?
Nikki offers a vibrant exploration of the beauty world on TikTok. She dives deep into makeup and beauty products, sharing honest reviews of foundations and blushers, and even takes followers along for satisfying declutter sessions. Nikki also showcases diverse makeup styles, from cool-toned looks to pale aesthetics, and highlights unique body jewelry. Her content is a go-to for anyone interested in the latest beauty trends and brand insights.
Are you a brand that’s partnered with Nikki?
Verify your partnership
Who is Nikki’s audience?
Nikki's audience is likely composed of beauty enthusiasts in Great Britain seeking makeup tutorials, product reviews, and decluttering tips. Their high TikTok engagement rate (8.28% ER) significantly surpasses industry benchmarks (TikTok ~3.0% ER), indicating a highly receptive and interactive community. This suggests strong potential for driving conversions through sponsored content, affiliate links, and direct product promotion, as viewers are actively participating and demonstrating genuine interest in Nikki's recommendations.
Which creators are similar to Nikki?
If you're looking for creators like this creator, you'll love their honest makeup reviews and decluttering tips for finding your signature beauty style.
Beautystartswithin
TikTok @beauty_starts_within87
This creator shares reviews and demonstrations of beauty products. They cover a range of items including make-up, such as eyeliner, and skincare products like cleansers and moisturisers. The creator also reviews supplements and fragrances, often highlighting specific brands and their benefits. They also occasionally promote giveaways and backup social media accounts.
CHIN RAMSAY
TikTok @ladychin_r
This creator focuses on makeup and skincare content. They share tutorials for eyeshadow and demonstrate lip combos using various cosmetic brands. The creator also shares their routines for both morning and general skincare, featuring different products. Many videos highlight specific makeup techniques and product recommendations.
blendsbybecky
TikTok @blendsbybecky
This creator shares makeup tutorials and tips, focusing on eyeliner techniques and eyeshadow application. They often feature product reviews, especially for palettes and primers, and demonstrate how to use them. The content also includes trends like pastel makeup and gems, offering inspiration for creative looks. Additionally, the creator shares insights into hair growth products and tips for achieving fuller hair.
Frequently asked questions
Sign in to view Nikki's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Nikki today
You can use Nutcake’s agentic tools for free. Sign up today to work with Nikki on your creator campaign.