What kind of content does New Forest Shortbread make?
New Forest Shortbread brings the charm of the New Forest to life through their artisanal, all-butter shortbread. Their Instagram feed is a delightful exploration of handcrafted bakes, featuring seasonal specials and unique flavor creations. Brands can connect with a dedicated foodie audience through visually appealing content that highlights award-winning products and authentic customer experiences.
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Who is New Forest Shortbread’s audience?
New Forest Shortbread's audience is likely comprised of artisanal food enthusiasts and supporters of small businesses, primarily located in the UK. Their high Instagram engagement rate (7.54% ER) significantly surpasses benchmarks for platforms like Instagram (~1.5% ER) and TikTok (~3.0% ER), indicating a highly dedicated and interactive follower base. This suggests that content focused on handcrafted baking processes, unique flavor profiles, and the story behind the small business will resonate strongly, driving high-quality engagement and potential conversion.
Which creators are similar to New Forest Shortbread?
If you're looking for creators like this creator, you're likely a foodie seeking delicious, handcrafted treats from passionate small businesses.
Foodie Finds UK
Instagram @foodiefindsuk
This creator posts content about a variety of food and drink items. They showcase festive foods from supermarkets like Tesco, Asda, and Marks & Spencer, as well as specialities from retailers such as Selfridges and Waitrose. The creator also reviews restaurant meals and treats, including items from Iceland Foods and The Cheese Bar in London. Additionally, they share content on gifts, drinks, and themed merchandise like Disney items.
Jessica
TikTok @jessicabakes_x · Instagram @jessicabakes_x
This creator posts videos about baking and cake decorating. They share tutorials and tips on how to create various cakes, including heart-shaped and vintage-style designs. The creator also shares recipes for other baked goods like pancakes and cheesecakes. They often feature popular ingredients and provide reviews of baking equipment. Many of their posts are based in Bristol.
katiesfoodiefinds
TikTok @katiesfoodiefinds
This creator shares recipes for various baked goods and no-bake treats. Their content often features popular chocolate brands and seasonal themes, such as Valentine's Day and Christmas. They demonstrate how to make items like Kinder Crispy Slices, caramel-stuffed cookie cups, and dog-friendly biscuit slices. The creator also reviews new food products, particularly those from M&S.
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