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Paula

This creator makes videos focusing on nail art and designs. They demonstrate various techniques, including French manicures, aura nails, and cat-eye effects, often featuring seasonal themes like Valentine's Day or New Year's Eve. The content typically showcases specific gel polish brands and application methods, sometimes with discount codes for viewers.

Where to find Paula

TikTok ·nailsbypaular
Followers741K
Avg views181K
Engagement2.1%
Sourced from public data
Instagram ·nailsbypaular
Followers849K
Avg views534K
Engagement10.5%
Sourced from public data

Stats updated April 2026 · Stats don't look quite right?

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What kind of content does Paula make?

Paula crafts visually stunning nail art tutorials on TikTok and Instagram, showcasing a range of popular techniques like French manicures, aura nails, and the trendy cat-eye effect. Her content often highlights seasonal themes and specific gel polish brands, offering practical application tips and occasional discount codes. Paula's engaging demonstrations make her a go-to source for DIY nail enthusiasts and brands seeking to connect with a dedicated audience.

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valentine’s french nails! ♥️💋❣️✨
a super cool looking cut-out heart design that you just can’t look away from! <3
📍get this gorgeous magnetic shade & many others on the TGB website - now shipping to Europe as well! 

— using:
• @the_gelbottle_inc 
pink Builder in a Bottle “Fancy BIAB” 🫶🏻
pink cat eye gel “Flirt Magnetic” 💗
dark red gel polish “Mission” ♥️
extreme shine top coat ✨
(use my code PAULA15 for 15% off! 💸)

*paid to create

#vdaynails #cateyenails #frenchnails #nailarttutorial #fypシ゚
valentine’s french nails! ♥️💋❣️✨
a super cool looking cut-out heart design that you just can’t look away from! <3

📍get this gorgeous magnetic shade & many others on  the new thegelbottle.shop website - now shipping to Europe as well! 🫶🏻

— using:
• @the_gelbottle_inc 
pink Builder in a Bottle “Fancy BIAB” 🫶🏻
pink cat eye gel “Flirt Magnetic” 💗
dark red gel polish “Mission” ♥️
extreme shine top coat ✨
(use my code PAULA15 for 15% off! 💸)

*paid to create // ad

#vdaynails #cateyenails #frenchnails #nailarttutorial #reels
v-day aura nails! 💗💞🌸☁️
a soft pink aura mani with the cutest little silver heart to make it an even cuter and prettier nail look! <3

📍also, WHO KNEW that you can dip your sponge in nail polish remover (acetone) to make your gradients smoother and more even?!
this only works for gel polish though, but, for regular nail polish users, soaking the sponge in plain water works just as well! :)

— using:
• @melodysusie 
white plant-based gel “B2021 White” 🤍
pink plant-based gel “B2611 Rosy Blush” 🩷
silver liner gel 🩶
hema-free top coat ✨
(use my code nailsbypaular12 for 12% off! 💸)

*paid to create

#pinknails #auranails #vdaynails #cutenails #fypシ゚
v-day aura nails! 💗💞🌸☁️
a soft pink aura mani with the cutest little silver heart to make it an even cuter and prettier nail look! <3

📍also, WHO KNEW that you can dip your sponge in nail polish remover (acetone) to make your gradients smoother and more even?!
this only works for gel polish though, but, for regular nail polish users, soaking the sponge in plain water works just as well! :)

— using:
• @melodysusienails 
white plant-based gel “B2021 White” 🤍
pink plant-based gel “B2611 Rosy Blush” 🩷
silver liner gel 🩶
hema-free top coat ✨
(use my code nailsbypaular12 for 12% off! 💸)

*paid to create

#pinknails #auranails #vdaynails #cutenails #reels

Who is Paula’s audience?

Paula's audience is highly engaged, particularly on Instagram where her 10.48% ER significantly surpasses the benchmark of 1.5%. This indicates a strong, invested community interested in her nail art tutorials, seasonal designs, and DIY manicure techniques. Their high engagement suggests they are actively seeking inspiration, product recommendations, and step-by-step guidance, making them valuable for brands in the beauty and DIY sectors. While her TikTok ER of 2.11% is closer to benchmark, the overall audience demonstrates a clear intent to learn and replicate nail art trends.

Which creators are similar to Paula?

If you're looking for creators like this creator, you'll find inspiration for stunning seasonal nail art and DIY manicure techniques perfect for beauty enthusiasts.

Frequently asked questions

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