What kind of content does My Wandering Home make?
My Wandering Home offers a delightful blend of home improvement inspiration and heartwarming lifestyle content. On TikTok and Instagram, they showcase engaging garden projects and kitchen renovations, alongside mouthwatering recipes perfect for festive occasions. Their feed also provides a charming glimpse into daily life, featuring beloved family moments and feline companions.
Are you a brand that’s partnered with My Wandering Home?
Verify your partnership
Who is My Wandering Home’s audience?
My Wandering Home's audience is likely comprised of individuals interested in domestic lifestyle content, encompassing home improvement, cooking, and family activities, with a strong presence in Great Britain. Their high engagement rates, particularly on TikTok (10.45% ER) and Instagram (4.34% ER), significantly surpass industry benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly receptive and actively participating community. This suggests strong intent signals for actionable advice, relatable daily life content, and aspirational home and family inspiration, promising high-quality engagement and potential for brand alignment.
Which creators are similar to My Wandering Home?
If you're looking for creators like this creator, you'll love content focused on cozy home improvement, delicious family recipes, and nurturing your garden for a fulfilling daily life.
Zahra Malik
TikTok @homewithzahrax · Instagram @homewithzahrax
This creator shares videos about home decor and lifestyle content. They showcase their living room transformations and new furniture, including sideboards and home appliances. The creator also posts recipes, featuring items like Baklava and Raspberry Streusel Muffins. Other content includes makeup tutorials and personal routines, such as morning routines and skincare.
Aziza Quadir
TikTok @homewithaziza · Instagram @homewithaziza
The creator shares videos about home improvements and lifestyle content. Topics include DIY garden projects, kitchen refreshes, and nursery transformations. They also post about family events like dinners and religious celebrations, alongside cleaning routines and home organisation tips. The creator also sometimes shares personal updates and vlogs of their daily life.
Life At Bluebell
TikTok @lifeatbluebell · Instagram @lifeatbluebell_
This creator shares videos about their family life, including home renovations and moving into new properties. They also post content about their children, daily routines, and personal experiences such as grief and gardening. Recipes and cooking demonstrations are also featured, alongside reflections on family activities like visiting the cinema.
Frequently asked questions
Sign in to view My Wandering Home's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with My Wandering Home today
You can use Nutcake’s agentic tools for free. Sign up today to work with My Wandering Home on your creator campaign.