What kind of content does Jess make?
Jess offers a warm and relatable glimpse into family life, home renovation, and travel adventures on Instagram. Her feed is a curated collection of inspiring home decor and garden projects, alongside practical tips and heartwarming stories from family holidays. Brands will appreciate her authentic approach to showcasing a beautiful, organized home and a life well-traveled, all with a focus on family and furry friends.
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Verify your partnershipWho is Jess’s audience?
Jess's audience is likely comprised of individuals interested in aspirational lifestyle content, specifically focusing on home improvement, family activities, and travel. Their high Instagram engagement rate of 7.38% significantly surpasses benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly receptive and active community. This suggests strong intent signals for product recommendations related to home decor, renovation tools, and family-friendly travel destinations, promising high-quality engagement and conversion potential.
Which creators are similar to Jess?
If you're looking for creators like this creator, you'll love finding inspiration for your own family adventures, home projects, and stylish living spaces.
Chloe
Instagram @homeatthemanford
This creator shares content focused on home interiors, with a particular emphasis on neutral colour palettes and cosy aesthetics. They document home improvements, new decor finds, and organisational solutions like under-stairs storage. The creator also shares travel diaries from various destinations, including the Maldives and Greece, alongside seasonal content such as Christmas decorations.
Lizzy Williams
TikTok @renovationhq · Instagram @renovationhq
The creator’s content primarily revolves around home improvement projects, DIY crafts, and renovation tips. They share personal experiences related to cleaning, decorating, and organizing their home, often integrating these activities with life updates such as pregnancy. Additionally, the creator provides fashion and product recommendations, particularly focusing on maternity wear and beauty products. Seasonal themes, such as Halloween decorations and Christmas decor, frequently feature in their posts. They also highlight the importance of female support and friendship in their life.
Rebecca Mac
Instagram @athomewiththemacs
This creator shares content about home renovation and decoration, often showing before and after transformations of different rooms. They also post about their experiences with motherhood, including daily routines and family life. Other topics include cooking and baking, showcasing homemade meals and treats, as well as personal care, featuring products like natural deodorants and vitamins.
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