What kind of content does Mummy 23 make?
Mummy 23 offers a vibrant glimpse into her kitchen and spiritual life on TikTok. Her videos showcase delicious food preparation, from classic samosas to hearty chicken curry, often intertwined with reflections on religious observations like Ramadan. Through relatable discussions on relationships and personal feelings, set to engaging music, she creates a warm and authentic connection with her audience.
Are you a brand that鈥檚 partnered with Mummy 23?
Verify your partnershipWho is Mummy 23鈥檚 audience?
Mummy 23's audience is likely comprised of individuals interested in family-friendly content, particularly those observing religious holidays like Ramadan. Their intent signals suggest a search for practical advice on food preparation, alongside content exploring relationships and cultural traditions. With a TikTok ER of 3.23%, Mummy 23 is performing above the benchmark (approx. 3.0%), indicating a highly engaged community that actively interacts with her content, suggesting strong potential for brand partnerships seeking to reach a dedicated and responsive audience.
Which creators are similar to Mummy 23?
If you're looking for creators like this creator, you'll find them perfect for audiences interested in family-friendly food prep, cultural celebrations, and heartwarming relationship content.
Becki Jones
TikTok @beckijones4
This creator posts videos about their experiences as a content creator, including reflections on their mental health and the impact of social media. They share recipe ideas, hauls from shopping trips, and vlogs about their daily activities. The creator also discusses personal growth, self-care, and their decision to take a break from social media to prioritise their well-being. They express gratitude for their audience and the opportunities they have had.
Simy
TikTok @iamsimy96 路 Instagram @iamsimy96
This creator posts videos about food, including traditional dishes and everyday meals like sandwiches and wraps. They also share content related to travel, featuring locations such as Turkey. Additionally, the creator engages with challenges and participates in gender reveal videos.
Misty Kitchen
TikTok @misty.kitchen 路 Instagram @mistyskitchen
This creator shares cooking videos, focusing on a variety of dishes. They demonstrate recipes for both sweet and savoury items, including traditional sweets like burfi and khaja, as well as main courses such as tandoori drumsticks and chicken pastry. The content often features popular street food items like dahi puri and loaded baked potatoes. Religious reflections, particularly Islamic teachings and prayers, are also a recurring theme in their posts.
Frequently asked questions
Sign in to view Mummy 23's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Mummy 23 today
You can use Nutcake鈥檚 agentic tools for free. Sign up today to work with Mummy 23 on your creator campaign.