Marie-Louise Maxwell

What kind of content does Marie-Louise Maxwell make?

Marie-Louise Maxwell offers a refreshing perspective on style, beauty, and confidence for women over sixty. On Instagram, she shares engaging outfit inspiration, highlights her travel adventures, and provides candid updates on her personal health journey. Her content is a warm invitation to embrace ageing positively, often featuring glimpses of her daily life, including her spouse, and thoughtful discussions on career and family.

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If you’re melting and don’t have air con, these are my tried-and-tested heatwave survival hacks! ☀️🧊

Today, I’m admitting defeat and heading to White City House for the air conditioning. Working from home in this heat is not fun but zero complaints from me as we spend most of the year wishing for sun 😂. What are you up to today? I’d so rather be on the beach with an ice cream in one hand and a book in the other. Have a gorgeous day and avoid public transport if you can xx 💋

#HeatwaveHacks #MidlifeWomen #StyleOver60 #LondonHeatwave #LifeAfter60

It’s summer swimwear season and if you want something super cool, amazing cut and iconic head over to @pistolpantieslondon ! They had a pop up in Notting Hill this weekend and I popped into see @debs_fleming the designer who was one of my first #fashionpr clients back in the 2000s and is such a talent, inspiration and fun person! So fabulous to see her and I came away all set for the hols. Sorry the pop-up is now closed but there is good news - go online as she has the most amazing sale - prices like £45 for designer swimwear …. 🏃‍♀️👙

#bikinishopping #nottinghill #styleover60 #mrsmlmode

5 seconds of fame 🤣👆

In my 60s and still learning it’s better to be memorable than perfect! I was feeling really awkward about wearing this hat to Royal Ascot Ladies’ Day and almost didn’t, despite you guys all giving it the 👍. Partly because it’s a bit ridiculous (in the best possible way 😂), and also because a very elegant backup option didn’t work with the outfit. So the night before, I was scrolling Instagram looking at all the impossibly elegant ladies in Betty Draper / Princess chic pastel and was freaking out I’d got it completely wrong. But then Matthew (husband @mattmax ) said it’s “Better to stand out than blend in.” So I took the plunge and wore the hat.

What I didn’t know was that tomato red was the official colour for Ladies Day. Even funnier, the milliner @jesscollettmilliner had said, you can go as a tomato! But just hadn’t twigged.
As soon as I arrived, I was photographed by Royal Ascot and Getty Images photographers, then spotted by Mark Heyes and whisked off for an interview with ITV Racing - so I went with the tomato theme 🤣. A total fluke, but such a good reminder that the things we’re most nervous about are often the things that make us memorable. What an epic day.

Big thanks again to @aspigalondon @lucylovesaspiga @jesscollettmilliner and @styleupwithabby

#over60 #royalascot #itvracing #mrsmlmode #statementhat

Fashion, friends, fizz and so much fun! Ascot Lades day P1

And yes I chose the grassy head-dress in the end (Thanks for all your feedback on my ‘which hat to wear’ post !) It really was a spectacular day and one ticked off the bucket list. We are all wearing @aspigalondon and big thanks to @lucylovesaspiga and the team for the amazing hospitality. My hat is @jesscollettmilliner while everyone else is in @beazleymillinery

We were treated to @roebuckestates champagne, @realalcoholfree wine and @grassandco.uk drinks

So much fun with the @aspigalondon party! @styleupwithabby @lucylovesaspiga @raageshwariworld

#ascot #ladiesday #femalefounder #midlifestyle #styleover50

Who is Marie-Louise Maxwell’s audience?

Marie-Louise Maxwell's audience is likely comprised of individuals interested in fashion, lifestyle, and beauty content, with a strong focus on the over-60 demographic seeking inspiration for confidence and style. Her Instagram engagement rate of 3.54% significantly exceeds the platform benchmark of 1.5%, indicating a highly receptive and actively engaged community. This suggests strong intent signals for product recommendations and lifestyle advice, promising high-quality engagement and conversion potential for relevant brands.

Which creators are similar to Marie-Louise Maxwell?

If you're looking for creators like Marie-Louise Maxwell, you'll love influencers who inspire confidence and style for women over 60 in fashion, lifestyle, and beauty.

Victoria Moore

Instagram @style.me.moore

This creator produces social media content focused on fashion and lifestyle for women over 40. They regularly share outfit inspiration and style tips that prioritise comfort and practicality for daily life, including suggestions for busy mums. The content also covers skincare routines and features discussions about embracing aging positively. Their videos aim to provide straightforward advice on personal style and well-being during midlife.

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Anna Kalebic

Instagram @annamaria_kalebic

This creator focuses on beauty, fashion, and lifestyle content tailored for women in their midlife and beyond. They share skincare routines, makeup tutorials, and hair styling tips that celebrate self-expression and well-being at any age. Additionally, they provide practical fashion advice by showcasing transitional outfits, capsule wardrobe staples, and high-street clothing finds. Their content encourages viewers to embrace personal rituals and feel confident in their own skin.

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Olivia Jess

Instagram @oliviajessloves

This creator shares realistic fashion and styling advice tailored for women in their 40s and 50s. Their content focuses on building versatile capsule wardrobes using classic, hard-wearing pieces and simple outfit combinations. Additionally, the creator provides insights into health and wellness for midlife, covering topics such as strength training, skincare routines, and managing hormonal changes.

Fashion

Film & TV

Fitness