What kind of content does Clare Hooper make?
Clare Hooper delights audiences on TikTok and Instagram with her charming approach to DIY and upcycling. She transforms everyday scraps and charity shop treasures into beautiful seasonal decorations and unique garden features. Her engaging videos showcase how to craft everything from lavender heart bags to repurposed mug bird feeders, offering a delightful blend of creativity and sustainability.
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Who is Clare Hooper’s audience?
Clare Hooper's audience is likely comprised of DIY enthusiasts and individuals interested in sustainable living, primarily from the UK. Their intent signals are strong, indicating a desire for practical, actionable craft ideas and inspiration for home decor, particularly around seasonal themes. Engagement rates on both TikTok (11.71% ER) and Instagram (6.28% ER) significantly outperform industry benchmarks (TikTok ~3.0%, Instagram ~1.5%), suggesting a highly invested and responsive community eager to consume and replicate Clare's upcycling and repurposing projects.
Which creators are similar to Clare Hooper?
If you're looking for creators like this, you'll love DIY enthusiasts who share inspiring craft projects, upcycling tips, and seasonal decoration ideas for a sustainable home.
Rosie UGC Creator
Instagram @ohhsorosie
This creator makes content focused on crafts and DIY projects. They share tutorials for seasonal decorations like Valentine's Day heart garlands, Halloween ghost bows, and personalised Christmas baubles. The creator also posts about wedding planning advice, including colour schemes and stationery, and shares updates on their personal life such as their children and nail art.
Laura Prietto
Instagram @_laura_prietto
This creator shares DIY craft projects and creative ideas. Many of their videos focus on upcycling household items like cardboard boxes and egg cartons into decorative pieces. They also showcase whimsical baking and drink presentation ideas, often inspired by online trends. The content includes tutorials for decorations, gift wrapping, and party accessories, with a particular emphasis on crafts suitable for children.
Jenna Roberts
Instagram @jennafifi
This creator shares videos about a variety of topics including crafting, cooking, and travel. They often post DIY tutorials for holidays such as Christmas, including making gift tags, wrapping paper, and edible gifts. The creator also shares recipes for festive bakes and cocktails. Additionally, they feature travel guides to places in the UK, such as Lyme Regis and Glastonbury.
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