What kind of content does Jess make?
Jess offers a delightful blend of culinary inspiration and family lifestyle content. On Instagram, she shares mouthwatering recipes ranging from decadent baked goods and refreshing sorbets to hearty savoury dishes. Beyond the kitchen, Jess provides insights into homeschooling, children's piano lessons, and embracing the outdoors with hiking and camping adventures. Her approachable and informative style makes her a go-to resource for families seeking delicious food and engaging activities.
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Verify your partnershipWho is Jess’s audience?
Jess's audience is likely comprised of parents and caregivers in the US seeking family-friendly content, particularly focused on home-based activities like baking and homeschooling, alongside outdoor adventures. Their high Instagram engagement rate (5.10% ER), significantly above benchmark averages for platforms like Instagram (~1.5% ER) and YouTube (~2.0% ER), signals strong interest and active participation with Jess's content. This suggests a highly receptive audience eager for practical tips, inspiration, and shared experiences, indicating a high-quality engagement potential for Nutcake partnerships.
Which creators are similar to Jess?
If you're looking for creators like Jess, you'll find inspiration for family-friendly recipes, baking, homeschooling, and outdoor adventures perfect for your household.
Pheobe
TikTok @phoebesrecipes · Instagram @feedphoebe
This creator posts videos about recipes and cooking. They share recipes for meals, snacks, and drinks, including dishes like steak and eggs burritos, chimichurri steak, kale lemon salad, mini quiches, and shredded chicken flautas. They also show how to make homemade items such as honey lavender syrup, nut butter, and non-dairy milk. The creator has also shared recipes for sweet treats like apple pie oats, cookie dough bliss balls, and earl grey lavender cookies.
Andreea Dumitru
Instagram @coltul_cu_bunatati
This creator shares recipes for a variety of dishes, including desserts like mochi, crepes, and eclairs, as well as savoury items such as burgers and salads. They also post about fashion, focusing on minimalist outfits. Many recipes are designed to be simple and quick to make, often using an air fryer or a single bowl.
Noor Fluffy
TikTok @noor.fluffy · Instagram @noor.fluffy
The creator posts a variety of content, including cooking tutorials and recipes, particularly focusing on bread and pastries. They also share personal vlogs about their daily life and experiences, including moments of motherhood and celebrations such as graduations. Additionally, the creator covers lifestyle tips, such as encouraging viewers to stay busy with new skills and healthy habits. Some of their content also includes reflective and religious texts.
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