What kind of content does MOTEL make?
MOTEL crafts engaging fashion and styling content across TikTok and Instagram. They specialize in showcasing outfits from the brand Motel, offering inspiration for various occasions like spring break, shopping trips, and nights out. Their videos also feature insightful clothing hauls and reviews of items discovered at sample sales, providing a dynamic look at current trends and styling possibilities.
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Who is MOTEL’s audience?
MOTEL's audience is likely comprised of fashion-forward individuals, primarily interested in styling tips, outfit inspiration, and clothing hauls. Their strong TikTok presence (945.2K followers, 2.34% ER) suggests a highly engaged community actively seeking new trends and product recommendations, performing above the platform benchmark. While their Instagram following is significantly larger (1.7M followers), the lower engagement rate (0.29% ER) indicates a less active or potentially more passive audience on that platform. This suggests a primary opportunity to leverage MOTEL's TikTok audience for direct conversion and community building.
Which creators are similar to MOTEL?
If you're looking for creators like this creator, you're in luck – they're perfect for anyone seeking fresh fashion inspiration, styling tips, and exciting clothing hauls.
JADE HOLGATE
TikTok @jadeholgate
This creator shares videos about fashion hauls, particularly focusing on outfits from brands like OYSHO, Zara, and Motel. They also document daily life moments, such as wrapping Christmas presents and experiencing issues with phone cases. The creator often shares their thoughts on shopping, including Black Friday sales and the effectiveness of marketing.
katie
TikTok @katieelisew
This creator posts videos featuring fashion hauls and outfit styling. They showcase clothing from brands like Motel Rocks and Vinted finds. The content often includes try-on hauls and styling tips. They also feature vintage clothing hauls and discuss new fashion locations.
clodagh
TikTok @clodaghnicgiollabhain
This creator posts fashion content featuring clothing from various brands. They showcase outfits from Motel Rocks and Edikted, often including discount codes for viewers. The videos also show the creator travelling to different locations, such as Amsterdam.
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