What kind of content does Mollie make?
Mollie offers a captivating glimpse into her life, blending the satisfying grit of cottage renovation with the serene indulgence of beauty treatments. Her Instagram feed showcases the rewarding process of transforming her home, alongside tutorials and reviews focused on enhancing skin appearance and well-being. Beyond these core themes, Mollie shares the excitement of wedding preparations and personal milestones, creating a relatable and aspirational narrative for her audience.
Are you a brand that’s partnered with Mollie?
Verify your partnership
Who is Mollie’s audience?
Mollie's audience is likely comprised of individuals interested in home improvement, beauty, and personal life events, with a strong lean towards those planning or undergoing significant life changes like weddings or renovations. Her exceptionally high Instagram engagement rate (9.56%) significantly surpasses industry benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly invested and responsive follower base. This suggests strong potential for conversion on sponsored content related to home goods, beauty products, or wedding services, as her audience actively engages with her recommendations.
Which creators are similar to Mollie?
If you're looking for creators like this creator, you'll find them perfect for brands targeting audiences interested in home renovation, beauty, and personal celebrations.
Nikkita Chadha
TikTok @nikkitachadha
This creator shares videos about home renovation, including choosing paint colours and decorating their living room. They also document their experiences shopping at flea markets, showcasing finds like vintage furniture and homeware. Additionally, the creator shares content related to beauty, such as makeup routines and new piercings, and occasionally posts about food, like trying new restaurants or meal delivery services. Lifestyle topics, including travel and personal reflections, are also featured.
Matilda Bea Lawlor
TikTok @matildabeaa · Instagram @matildabeaa
This creator shares content about their daily life, including home renovations and redecorating projects in London. They also post about their experiences trying new places, like hotels and shops. The creator enjoys hobbies such as crafting and baking, often sharing these activities with friends. Additionally, they document their morning routines and cleaning processes, sometimes featuring sponsored products for home care and beauty.
the_home_boys_
TikTok @the_home_boys_
This creator shares their journey of renovating a UK cottage. They document DIY projects, including tiling bathrooms and laying terracotta floors. The content also features the transformation of a workshop into a living space and offers practical tips for home improvements. They also discuss sustainable renovation practices and upcycling furniture.
Frequently asked questions
Sign in to view Mollie's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Mollie today
You can use Nutcake’s agentic tools for free. Sign up today to work with Mollie on your creator campaign.