What kind of content does Poppy Locks make?
Poppy Locks creates engaging beauty and skincare content, primarily on TikTok. Her videos feature unboxings and honest reviews of popular brands like Huda Beauty, Glow Recipe, and Rhode. Poppy also shares makeup tutorials, demonstrating techniques for eyeshadow and lip contouring, and highlights skincare routines and product launches, often with a chic pink aesthetic.
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Who is Poppy Locks’s audience?
Poppy Locks' audience is likely comprised of individuals interested in beauty, skincare, and makeup, drawn to her signature pink aesthetic. Their intent signals are strong, as evidenced by exceptionally high engagement rates on both TikTok (4.21%) and especially Instagram (22.49%), significantly outperforming platform benchmarks. This suggests a highly dedicated and responsive community, indicating excellent potential for brand collaborations and product promotion.
Which creators are similar to Poppy Locks?
If you're looking for creators like this creator, you'll love discovering beauty gurus who share makeup tutorials, product reviews, and a vibrant pink aesthetic for all your skincare and beauty needs.
leah rogers
Instagram @byleahrogers
The creator posts videos focused on beauty and skincare routines. They often share their favourite makeup products, particularly lipsticks and glosses, and demonstrate how to achieve certain looks. Additionally, the creator shares content about self-care, such as evening routines and maintaining a tidy vanity space. Their videos also feature seasonal makeup and skincare recommendations.
Caroline Raymond
TikTok @carolineraymond__ · Instagram @carolineraymond__
This creator shares makeup routines and product reviews, often focusing on a natural and radiant aesthetic. They demonstrate various makeup application techniques, including foundation, concealer, bronzer, and blush. The creator also posts about hair care and styling, showcasing treatments and new hair tools. They feature a range of beauty brands, highlighting new launches and personal favourites. Content includes makeup tutorials, product testing, and discussions on skincare-infused makeup.
Bethan
Instagram @dearskincarediary_
This creator posts videos about beauty and skincare products. They share their fragrance collection, favourite makeup items, and routines for maintaining skin health, including repairing a damaged skin barrier. The creator also provides content on packing for holidays and refreshing makeup bags for different seasons. They frequently unbox and review new beauty products.
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