Michaela Shoebridge

What kind of content does Michaela Shoebridge make?

Michaela Shoebridge shares inspiring DIY and home improvement content across Instagram, focusing on upcycling furniture from retailers like IKEA and JYSK to create bespoke looks. Her tutorials cover everything from building media units and adding hidden storage to installing solar panels, alongside festive decorating tips and personal renovation insights. Michaela offers brands a unique opportunity to connect with an engaged audience interested in achievable, stylish home transformations.

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Construction

Educational

Lifestyle

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Let this be your sign to add an uplight to all your indoor plants.
I’ve had so many questions about this corner, so I thought I’d do a little video. Sadly, the pot is vintage from @andfourstudio so I can’t link it, but if you’d like links to everything else, comment LINK and I’ll send them to you via DM.

The best part is the original legs are still inside the bowls, so I can easily change it back if I want to. The small piece of timber under the leg inside the bowl creates the support, just like the original build. I did this two years ago and it’s still solid 💪🏼 who remembers this one ?

If it doesn’t exist in your budget … hack it 🤭 am I right?

I know you will ask- the console table and the kitchen laminate worktop are both @bandq_uk.

Let me know if you have any questions 🫶🏻

Love,
Michaela x

Watch me 🤭… but seriously, it’s amazing what you can do with IKEA. For this bespoke-looking media unit, I used 5x oak BESTÅ cabinets, attached them together and fixed them to the base. I then added a plinth and new sides, cut from oak-veneered MDF, and used the same MDF to create bespoke scalloped fronts. What do you think?

Let me know if you have any questions 🤍

Who is Michaela Shoebridge’s audience?

Michaela Shoebridge's audience is likely comprised of homeowners and renters in the UK seeking practical inspiration and guidance for DIY projects, home improvement, and upcycling. Their intent signals are strong, indicated by the high engagement rate of 5.02% on Instagram, significantly surpassing benchmarks like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This suggests a highly motivated and invested community eager to learn and replicate Michaela's creative solutions, promising high-quality engagement and conversion potential for relevant brands.

Which creators are similar to Michaela Shoebridge?

If you're looking for creators like this, you'll find inspiration for your next DIY home improvement or upcycling project, perfect for anyone wanting to decorate on a budget.

Danni

Instagram @mycosyhyggehome

This creator posts content primarily focused on home decor and lifestyle. Their videos and photos often feature their home, showcasing a neutral aesthetic and clean, tidy spaces. They share insights into home improvements, such as bathroom renovations, and demonstrate seasonal styling, particularly for autumn and Christmas. The content also includes glimpses into their daily routines and personal reflections on home life.

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The_Jolly_Reno

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This creator posts videos about home renovation and DIY projects. They often share 'before and after' transformations of different rooms in their house, showcasing the process of painting, decorating, and updating their living spaces. They also create content related to crafts, such as festive decorations, and comedic lip-sync videos inspired by popular culture.

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Ems Home Reno

TikTok @em_kernaghan

This creator posts videos about home renovations and interior design projects. They share updates on their house transformations, including progress on flooring, stairs, and bathrooms. The content also features festive holiday decorations and gift ideas.

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