Michaela Shoebridge

What kind of content does Michaela Shoebridge make?

Michaela Shoebridge crafts inspiring DIY and home improvement content, primarily on Instagram. She specializes in upcycling and hacking furniture from retailers like IKEA and JYSK, transforming them into bespoke pieces. Her tutorials cover everything from building media units and adding clever storage solutions to installing solar panels, alongside festive decorating tips and personal renovation stories.

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Educational

Lifestyle

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Let this be your sign to add an uplight to all your indoor plants.
I’ve had so many questions about this corner, so I thought I’d do a little video. Sadly, the pot is vintage from @andfourstudio so I can’t link it, but if you’d like links to everything else, comment LINK and I’ll send them to you via DM.

The best part is the original legs are still inside the bowls, so I can easily change it back if I want to. The small piece of timber under the leg inside the bowl creates the support, just like the original build. I did this two years ago and it’s still solid 💪🏼 who remembers this one ?

If it doesn’t exist in your budget … hack it 🤭 am I right?

I know you will ask- the console table and the kitchen laminate worktop are both @bandq_uk.

Let me know if you have any questions 🫶🏻

Love,
Michaela x

Watch me 🤭… but seriously, it’s amazing what you can do with IKEA. For this bespoke-looking media unit, I used 5x oak BESTÅ cabinets, attached them together and fixed them to the base. I then added a plinth and new sides, cut from oak-veneered MDF, and used the same MDF to create bespoke scalloped fronts. What do you think?

Let me know if you have any questions 🤍

Who is Michaela Shoebridge’s audience?

Michaela Shoebridge's audience is likely comprised of individuals interested in home improvement, DIY projects, and sustainable decorating, primarily within the UK. Their intent signals are strong, as evidenced by her impressive 5.02% Instagram engagement rate, significantly outperforming benchmarks for platforms like TikTok (~3.0%) and Instagram (~1.5%). This suggests a highly engaged community actively seeking inspiration and practical advice, indicating high potential for conversion on sponsored content related to tools, materials, or home goods.

Which creators are similar to Michaela Shoebridge?

If you're looking for creators like this creator, you'll find inspiration for your next DIY home improvement project, upcycling adventure, or decorating tutorial.

Siobhan Hannah Murphy

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The creator posts videos about home interior design, showcasing renovations and styling projects. They often feature products from brands like Annie Sloan and Karndean, highlighting specific design elements such as herringbone flooring and painted furniture. The content also includes lifestyle aspects, such as outfit of the day videos and sharing finds from car boot sales and vintage markets.

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This creator posts content primarily focused on home decor and lifestyle. Their videos and photos often feature their home, showcasing a neutral aesthetic and clean, tidy spaces. They share insights into home improvements, such as bathroom renovations, and demonstrate seasonal styling, particularly for autumn and Christmas. The content also includes glimpses into their daily routines and personal reflections on home life.

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The_Jolly_Reno

TikTok @the_jolly_reno

This creator posts videos about home renovation and DIY projects. They often share 'before and after' transformations of different rooms in their house, showcasing the process of painting, decorating, and updating their living spaces. They also create content related to crafts, such as festive decorations, and comedic lip-sync videos inspired by popular culture.

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