What kind of content does Mimi Malthouse make?
Mimi Malthouse shares engaging beauty and fashion content across TikTok and Instagram. Her videos feature detailed makeup tutorials, stunning hair transformations, and exciting product hauls, highlighting brands like Kylie Cosmetics and NARS. Mimi also offers a glimpse into her personal style with fashion inspiration and shares highlights from her travels to destinations like the South of France and Marrakech.
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Verify your partnershipWho is Mimi Malthouse’s audience?
Mimi Malthouse's audience is primarily interested in aspirational lifestyle content, with strong signals for beauty, fashion, and travel. Her Instagram engagement rate of 4.95% significantly outperforms the benchmark (1.5%), indicating a highly receptive and interactive community. While her TikTok ER is lower (0.15%), the substantial follower count suggests broad reach. This audience is likely seeking inspiration, product recommendations, and practical advice within Mimi's niche, offering high potential for conversion on sponsored content, particularly on Instagram.
Which creators are similar to Mimi Malthouse?
If you're looking for creators like Mimi Malthouse, you'll find inspiration for your next beauty, fashion, makeup, hair, or travel adventure.
Sofia Chaparro
TikTok @sofiachaparrorr
This creator posts videos about beauty and fashion. They share tutorials on makeup application, skincare routines, and hairstyling. The content also features product reviews and demonstrations, often highlighting specific brands and items they use. Additionally, the creator shares personal moments, such as celebrating birthdays and discussing their personal style.
Lyss
Instagram @alyssadownsworth
This creator produces social media content primarily centred on fashion and beauty. Their videos often showcase hair-related topics, including collaborations with hair extension brands where discount codes are offered. The creator also features clothing items from various labels. Additionally, content is shared highlighting aesthetically pleasing locations.
Marybridget Stanley
TikTok @marybridgetstanleyx · Instagram @marybridgetstanleyx
The creator posts videos about fashion, makeup routines, and daily activities like shopping and traveling. They share their experiences with hairstyle styling for events and often discuss personal opinions on beauty treatments. Their content includes unboxing and showing gifts and flowers, as well as vlogs of day-to-day life and self-care routines.
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