What kind of content does Hayley make?
Hayley crafts approachable beauty content, specializing in accessible drugstore makeup and skincare. On Instagram, she shares engaging product reviews and step-by-step tutorials, demonstrating everything from lip glosses to foundations. Her honest approach and focus on budget-friendly brands make her a go-to resource for those seeking effective beauty routines without breaking the bank, especially for sensitive and blemish-prone skin.
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Who is Hayley’s audience?
Hayley's audience is likely composed of beauty enthusiasts in Great Britain seeking accessible and affordable makeup and skincare advice. Their intent signals are strong, indicated by her high engagement rate of 8.50% on Instagram, significantly exceeding benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This suggests a highly receptive and engaged community eager for her product reviews and tutorials, promising high-quality interactions and potential for strong conversion on sponsored content.
Which creators are similar to Hayley?
If you're looking for creators like this creator, you'll love discovering makeup and skincare experts who share honest drugstore beauty reviews and helpful tutorials.
Embla Wigum
TikTok @emblawigum · Instagram @emblawigum
This creator posts content related to beauty and makeup. They share reviews and demonstrations of various makeup products, including blush, lip stains, bronzers, and powders from both high-end and drugstore brands. The creator also includes skincare routines and product recommendations, sometimes featuring sponsored content. Additionally, they share travel vlogs showcasing daily routines and outfits during their trips.
Emily Bacon
Instagram @emilylouisebacon
This creator posts videos featuring a variety of makeup and skincare products. They often showcase unboxings of new items, such as lip treatments, concealers, and highlighters. The creator also provides swatches and demonstrations of products like blush, lip tints, and mascaras, often highlighting their textures and shades. They frequently ask viewers for their opinions on the products shown.
Suki Bedeaux
TikTok @sukibedeaux · Instagram @sukibedeaux
This creator posts videos about makeup and skincare routines. They often showcase new beauty products, share 'get ready with me' style content, and demonstrate makeup application techniques. The creator also features product reviews and occasionally shares lifestyle content, such as travel or mindfulness topics.
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