What kind of content does Hayley make?
Hayley offers accessible beauty inspiration, showcasing makeup and skincare routines on Instagram. Her content centers on affordable drugstore finds, featuring honest reviews and full tutorials for everything from lip gloss to foundation. She also shares practical morning routines tailored for sensitive and blemish-prone skin, making expert beauty tips available to everyone.
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Who is Hayley’s audience?
Hayley's audience is likely comprised of budget-conscious beauty enthusiasts in the UK seeking practical advice and product recommendations. Their high Instagram engagement rate (8.50% ER, significantly above TikTok, Instagram, and YouTube benchmarks) signals strong interest and trust in Hayley's content, indicating they actively seek out her reviews and tutorials. This suggests a high-quality audience that is receptive to product discovery and potentially conversion.
Which creators are similar to Hayley?
If you're looking for creators like this creator, you'll love their honest drugstore beauty reviews and easy-to-follow makeup and skincare tutorials.
Embla Wigum
TikTok @emblawigum · Instagram @emblawigum
This creator posts content related to beauty and makeup. They share reviews and demonstrations of various makeup products, including blush, lip stains, bronzers, and powders from both high-end and drugstore brands. The creator also includes skincare routines and product recommendations, sometimes featuring sponsored content. Additionally, they share travel vlogs showcasing daily routines and outfits during their trips.
Emily Bacon
Instagram @emilylouisebacon
This creator posts videos featuring a variety of makeup and skincare products. They often showcase unboxings of new items, such as lip treatments, concealers, and highlighters. The creator also provides swatches and demonstrations of products like blush, lip tints, and mascaras, often highlighting their textures and shades. They frequently ask viewers for their opinions on the products shown.
Suki Bedeaux
TikTok @sukibedeaux · Instagram @sukibedeaux
This creator posts videos about makeup and skincare routines. They often showcase new beauty products, share 'get ready with me' style content, and demonstrate makeup application techniques. The creator also features product reviews and occasionally shares lifestyle content, such as travel or mindfulness topics.
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