What kind of content does Middlesex Construction make?
Middlesex Construction shares captivating videos on Instagram detailing the intricate home renovation process. Their content highlights impressive transformations, from basement conversions to bespoke joinery, with a keen eye for detail. Brands can expect to see the meticulous building work and progress showcased, often within specific London locales.
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Who is Middlesex Construction’s audience?
Middlesex Construction's audience is likely comprised of homeowners and DIY enthusiasts in Great Britain interested in practical home improvement and renovation projects. Their high Instagram engagement rate (12.63%), significantly exceeding benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), signals strong audience interest and active participation. This suggests viewers are not just passively consuming content but are highly motivated to learn about the building process, appreciate detailed joinery, and are inspired by the transformations showcased, indicating a valuable and receptive community.
Which creators are similar to Middlesex Construction?
If you're looking for creators like this creator, partner with those who showcase stunning home renovations, intricate joinery, and dramatic building process transformations for your next campaign.
A R General Builders Ltd
Instagram @argbuilders
This creator posts videos about building and renovation projects. They showcase work such as brickwork boundary walls, Indian Sandstone driveways, and kitchen extensions. The content also includes house renovations with new electrics, plumbing, and woodwork. They also share humorous insights into DIY projects, like a makeshift toilet flusher.
Danny Smith
Instagram @d.smithtiling
This creator posts content detailing various home renovation and property development projects. Their videos showcase completed kitchens, bathrooms, shower rooms, and loft conversions. A significant focus is on different types of flooring, including large format tiling, marble effect, and polished concrete finishes. Many projects are located around Cambridge and involve collaborations with other building trades. The content illustrates aspects of both residential renovations and rental property developments.
The Surrey Renovation
Instagram @thesurreyrenovation
This creator produces content focused on home renovation and interior design projects. They document various DIY activities, showcasing transformations of bathrooms, kitchens, living rooms, and garden spaces, often including 'before and after' comparisons. The content highlights the process of making a house a home, featuring specific decor items and materials to achieve a neutral and cosy aesthetic. Viewers can find guides on projects like building a fence or installing panelling. Seasonal decor, especially during Christmas, is also a recurring theme.
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