What kind of content does Hoadys make?
Hoadys crafts unique, custom candles with hidden messages revealed as they burn, perfect for special occasions like proposals. On TikTok, they share the intricate candle-making process, from mixing wax to meticulously arranging letter beads, offering a behind-the-scenes look at their small business journey. Their content is a blend of creative artistry and authentic storytelling, showcasing the passion and challenges behind each personalized creation.
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Who is Hoadys’s audience?
Hoadys' audience is likely comprised of individuals interested in unique, personalized gifts and DIY crafts, with a strong leaning towards romantic gestures and supporting small businesses. Their high TikTok engagement rate (5.35% ER, significantly above the ~3.0% benchmark) signals a highly receptive and interactive community. This suggests strong potential for conversion on custom candle orders and a willingness to engage with content related to candle-making processes and behind-the-scenes small business operations.
Which creators are similar to Hoadys?
If you're looking for creators like this creator, you'll find them perfect for brands selling unique, handcrafted gifts, personalized experiences, and thoughtful proposals.
Courts Jae
Instagram @itscourtsjae
This creator posts videos about wax melts, showcasing different scents and their melting process. They also share personal content, including celebrating their cat's birthday and reflecting on mental health awareness. The creator engages with other small businesses, often featuring their products and promoting collaborations.
Charlie Chesca
Instagram @charlieandchesca
This creator focuses on handmade jewellery, including bracelets, rings, necklaces, and earrings, often highlighting sterling silver and gold-filled options. Content frequently showcases the careful process of making and packaging each item. The creator also provides information on choosing jewellery and promotes their products as gifts, especially during festive seasons like Christmas, detailing last posting dates and physical stockists. They also offer bespoke and personalised jewellery designs for special occasions.
Eden Faith
TikTok @_edenfaith_ · Instagram @_edenfaith
This creator focuses on crafting and DIY projects. They produce tutorials for making jewellery, such as polymer clay charms and pendants, as well as decorative items like mosaic art and wall decor. The creator also shares their process for art journaling, including sketching and adding details. Other content includes making custom clothing from art and temporary eyebrow modifications using makeup.
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