What kind of content does Maura Higgins make?
Maura Higgins offers a vibrant mix of beauty and entertainment content across Instagram and TikTok. Her audience engages with detailed skincare routines, focusing on texture and blemish solutions, alongside exclusive insights and reactions to the popular show 'The Traitors'. Maura also shares aspirational lifestyle content, showcasing fashion and beauty, travel, and personal celebrations, making her a compelling partner for brands in these spaces.
Are you a brand that’s partnered with Maura Higgins?
Verify your partnership
Who is Maura Higgins’s audience?
Maura Higgins' audience is likely comprised of individuals interested in beauty, skincare, and fashion, with a strong secondary interest in lifestyle content and celebrity culture, particularly given her association with "The Traitors." Engagement signals suggest a highly invested following, with her Instagram (11.00% ER) and TikTok (7.17% ER) engagement rates significantly outperforming industry benchmarks (Instagram ~1.5% ER, TikTok ~3.0% ER). This indicates a high-quality audience that actively interacts with her content, presenting a valuable opportunity for brands seeking to reach a dedicated and responsive consumer base.
Which creators are similar to Maura Higgins?
If you're looking for creators like Maura Higgins, target audiences interested in authentic lifestyle content, trending fashion, and must-have beauty products, especially those who enjoy reality TV personalities.
ffion
TikTok @ffiongerrard
This creator shares content related to personal updates and lifestyle. They have posted videos about their hair, including a refresh and discussing blonde and brunette styles. The creator also shares their experiences with exam results, university, and office jobs. Other topics include observations on songs, emotions, and a brief mention of reality television programmes.
Georgia Wood
TikTok @_georgiawood_ · Instagram @georgiawood__x
The creator posts videos about British television programmes, particularly reality shows like Geordie Shore. They also share content related to beauty products, such as skincare sets from Glow Recipe. Some videos feature personal reflections and observations, often with a humorous tone. The creator also occasionally posts content that appears to be related to popular music or trends.
Kalani
TikTok @kaalaanii
The creator's content often involves comedic skits and discussions about relationships, exploring common tropes and dynamics. They also share personal reflections on life choices, such as the decision to quit challenging endeavours. Additionally, the creator posts about social and political issues, including the situation in Palestine and financial literacy within the Black community. Some videos feature personal experiences like travel and beauty treatments.
Frequently asked questions
Sign in to view Maura Higgins's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Maura Higgins today
You can use Nutcake’s agentic tools for free. Sign up today to work with Maura Higgins on your creator campaign.