What kind of content does Matt Jones make?
Matt Jones delivers high-octane mountain biking content across TikTok and Instagram. His videos capture thrilling jumps, daring tricks, and exhilarating downhill rides, often set against stunning global backdrops and at elite events like heli-biking expeditions. Beyond the trails, Matt shares his expertise on the latest biking gear and technology, and also highlights his passion for the video game 'Mavrix', particularly its upcoming console release and in-game biking mechanics.
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Who is Matt Jones’s audience?
Matt Jones' audience is likely composed of passionate mountain biking enthusiasts, ranging from casual riders to those deeply invested in extreme sports and gear. Their intent signals are strong, indicated by exceptionally high engagement rates on both TikTok (8.57%) and Instagram (16.31%), significantly outperforming industry benchmarks (TikTok ~3.0%, Instagram ~1.5%). This suggests a highly dedicated and interactive community, receptive to content related to biking tricks, gear reviews, and aspirational experiences like heli-biking. The platform's ability to foster such high engagement presents a prime opportunity for brands seeking to connect with a deeply invested and responsive audience.
Which creators are similar to Matt Jones?
If you're looking for creators like this creator, you'll find them perfect for audiences interested in thrilling mountain biking adventures, expert tricks, and the latest gear.
Sam Pilgrim
TikTok @sampilgrimmtb
This creator posts videos about mountain biking, showcasing downhill race starts and techniques for filming impressive tricks. They also feature content on new bikes, including unboxing and testing a new Canyon Spectral:ON. Additionally, the creator explores other wheeled activities like skateboarding and electric unicycling, and demonstrates how to use a waterproof self-flying camera for filming.
Jake Atkinson
TikTok @jakeeatkinson · Instagram @jakeeatkinson
This creator posts videos primarily about mountain biking, often showcasing stunts, tricks, and riding on various tracks. They also share content related to bike maintenance, such as headset installations. Some videos feature humorous fails and moments, while others capture scenic views from their rides.
Perry Jolly
Instagram @thewheeldeal04
The creator posts content primarily focused on mountain biking and general cycling. They document various biking experiences, including challenges, memorable rides, and real-life incidents encountered during their activities. The videos often feature discussions about cycling gear, tips relevant to riders, and details about specific riding locations. They also share insights into the practicalities and conditions of cycling, such as navigating different weather extremes.
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