What kind of content does Matt Adlard make?
Matt Adlard brings a scientific approach to the art of baking and pastry, demystifying complex techniques for his audience on TikTok and Instagram. He breaks down the science behind beloved desserts like choux pastry and crème brûlée, while also offering step-by-step guides for creating everything from donuts to elaborate tarts. Matt’s engaging content, often referencing his book, makes him a go-to resource for home bakers and a valuable partner for brands seeking to connect with a curious and engaged culinary community.
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Who is Matt Adlard’s audience?
Matt Adlard's audience is likely comprised of passionate home bakers and dessert enthusiasts seeking both inspiration and practical knowledge. Their intent signals are strong, indicated by high engagement rates significantly above platform benchmarks (TikTok ~7.44% ER vs. 3.0% benchmark, Instagram ~5.23% ER vs. 1.5% benchmark). This suggests a highly receptive and actively involved community eager to learn, replicate recipes, and engage with content that blends the art and science of baking. Their commitment translates to high-quality engagement, making them an ideal audience for brands in the food, kitchenware, and ingredient sectors.
Which creators are similar to Matt Adlard?
If you're looking for creators like this creator, you'll find them perfect for aspiring bakers and dessert enthusiasts eager to explore the science behind delicious recipes.
Ash Baber
TikTok @ashbaber · Instagram @ash_baber
This creator shares videos of themselves baking a variety of desserts. Their content features recipes for cakes, brownies, cookies, and other sweet treats. Many of the recipes are inspired by other bakers and creators. The creator also provides links to their written recipes on their website.
Pleese
TikTok @pleese · Instagram @pleese
This creator makes videos about desserts, focusing primarily on cookies and cheesecakes. They showcase various flavours and creative combinations, such as birthday cake cookies and sticky toffee pudding cookies. The creator also documents the production process, including making truffles by hand and assembling build-your-own cheesecake bars. They occasionally share behind-the-scenes content and discuss the business's journey.
The Caketoonist
TikTok @thecaketoonist · Instagram @thecaketoonist
The creator shares videos about baking, often featuring recipes from their book, Bake Your Sweet Time. They experiment with various bakes, including cakes, biscuits, and shortbreads, sometimes using vintage recipes or making quick hacks. The creator also occasionally discusses personal experiences and shares book recommendations related to food and drink pairings.
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