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Shayla

This creator posts content about pregnancy, including sharing skincare routines and daily outfits. They document the process of preparing for a baby, such as nesting and organising the nursery. The creator also shares tutorials on makeup application and wig installation, alongside attending events like baby showers and Mother's Day celebrations.

Where to find Shayla

Instagram ·makeupshayla
Followers3.3M
Avg views446K
Engagement7.3%
Sourced from public data

Stats updated May 2026 · Stats don't look quite right?

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What kind of content does Shayla make?

Shayla offers an intimate look into her pregnancy journey on Instagram, sharing relatable content on baby prep, nursery organization, and her personal skincare routines. She also provides engaging makeup tutorials and wig installation guides, showcasing her expertise. Shayla’s authentic and informative approach makes her a go-to resource for expecting mothers and beauty enthusiasts alike.

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Grwm for brunch! Thank goodness for a kitten heel hunni!

Dress: @jluxlabel 
Shoes: @toteme 
Earrings: @jenniferfisherjewelry 
Bangles: @nakedwardrobe 
#grwm #pregnant #outfitinspo
Get ready with me: #ad Skin prep before makeup is always @rodanandfields Active Hydration Serum, Multi-Function Eye Cream, and Redefine Triple Defense Cream SPF 30. #RFPartner #skincare #skinprep #grwm
Nest with me at 33 weeks pregnant. I organized the babies dresser, hung up clothes, and unboxed everything we may need for his arrival. 
#pregnant #nestwithme #organizewithme

Furniture: @babyletto
Vitamin C should be a non negotiable in your skincare routine. I’m using @obagimedical professional C 20% vitamin c serum. It brightens skin with L-ascorbic acid and reduces visible signs of aging.  #skincare #obagipartner #skincareroutine

Who is Shayla’s audience?

Shayla's audience is likely comprised of expectant mothers and those planning for a family, actively seeking advice and inspiration for pregnancy, baby preparation, and related lifestyle topics. Their high engagement rate (7.26% ER on Instagram, significantly above benchmarks like TikTok ~3.0%, Instagram ~1.5%, and YouTube ~2.0%) signals strong interest and a willingness to interact with content. This indicates a receptive audience eager for authentic product recommendations, tutorials, and organizational tips, suggesting high potential for conversion on relevant sponsored content and affiliate partnerships.

Which creators are similar to Shayla?

If you're looking for creators like this, you'll find them perfect for expecting parents and beauty enthusiasts seeking authentic advice and inspiration.

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