What kind of content does Mai make?
Mai offers a vibrant and detailed exploration of the beauty world, with a special focus on lip products. Through engaging makeup tutorials and honest reviews on platforms like Instagram, Mai showcases everything from lip liners and glosses to beloved brands like Anastasia Beverly Hills and Pat McGrath. Beyond lips, Mai also dives into mascara, press-on nails, and even offers outfit inspiration for special occasions.
Are you a brand that’s partnered with Mai?
Verify your partnership
Who is Mai’s audience?
Mai's audience is likely composed of beauty enthusiasts in Great Britain, primarily interested in practical makeup application and product discovery, as indicated by her focus on tutorials and reviews of lip products, mascara, and press-on nails. Their engagement rate of 2.75% on Instagram significantly surpasses the platform benchmark of 1.5%, suggesting a highly receptive and active community. This strong engagement signals a high likelihood of conversion for relevant beauty product promotions and a valuable audience for brands seeking authentic endorsements within the beauty niche.
Which creators are similar to Mai?
If you're looking for creators like Mai, you'll love beauty gurus who share makeup tutorials, honest product reviews, and tips for achieving flawless looks with lip products, mascara, and press-on nails.
becca whiting
Instagram @beccawhitingmua
This creator posts makeup tutorials, reviews, and swatches of various cosmetic products, often featuring brands like Huda Beauty and Doll Beauty. They also share content related to beauty events, nail art, and lifestyle topics such as vision boarding and sound baths. The creator frequently showcases different lip combinations and makeup looks for occasions like Valentine's Day and the party season.
bakeandglow
TikTok @bakeandglow · Instagram @bakeandglow
This creator posts videos reviewing and swatching makeup products. They focus on lip products such as lip tints, lipsticks, and lip balms from various brands. The creator also showcases eyeshadow sticks, blush, highlighters, and brow products. Some videos feature demonstrations of setting sprays and face sculpting products.
Megan Fenwick
TikTok @megxfenwick
This creator focuses on makeup tutorials and tips, with a particular emphasis on lip products and blush application. They showcase various lip liner and lipstick combinations, often highlighting affordable drugstore options. The creator also shares advice on contouring techniques and achieving a 'glowy skin' look. Their content includes product reviews and demonstrations of makeup transformations and routines.
Frequently asked questions
Sign in to view Mai's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Mai today
You can use Nutcake’s agentic tools for free. Sign up today to work with Mai on your creator campaign.