What kind of content does Mads make?
Mads brings a cozy, autumnal charm to Instagram, showcasing delightful DIY crafts like paper mache pumpkin heads and seasonal baking recipes. Their feed is a treasure trove of inspiration for anyone looking to embrace the spirit of fall, from festive Halloween decor to delicious pumpkin cinnamon rolls. Mads also invites followers into their home, sharing antique shopping finds and home improvement projects that add to the overall warm and inviting aesthetic.
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Who is Mads’s audience?
Mads' audience is likely comprised of individuals interested in home decor, seasonal crafts, and baking, particularly with a focus on autumn and Halloween themes. Their high Instagram engagement rate (10.13% ER, significantly above benchmarks like TikTok's ~3.0% and Instagram's ~1.5%) signals a highly receptive and actively participating community. This suggests strong intent to engage with content related to DIY projects, recipe tutorials, and antique finds, indicating a valuable audience for brands seeking to tap into creative, home-focused consumer segments.
Which creators are similar to Mads?
If you're looking for creators like this creator, you'll love their content if you're passionate about DIY crafts, Halloween and autumn decor, baking, and antique shopping.
Stephanie Hanna
Instagram @stephaniehannahome
This creator makes videos about DIY crafts and home decor. They often share tutorials for making items like custom phone cases, keychains, and decorative frames. The creator also posts about home styling, featuring new purchases and seasonal decorations. They frequently celebrate special occasions, such as birthdays, with themed parties and gift ideas.
Craftfactory
TikTok @craftfactory · Instagram @CraftFactory
This creator posts videos about a variety of DIY and craft projects. They showcase the process of creating items such as custom painted guitars, tufted rugs, and transformed furniture. The creator also shares tutorials on making things like clay purses, decorated cookies, and textured nails. Halloween-themed crafts and costumes are a frequent topic.
Caitlin Small
TikTok @caitlinsmallmakeup · Instagram @caitlinsmallmakeup
This creator posts content focused on makeup tutorials and nail art. They frequently share Halloween-themed looks, including zombie and spider-inspired makeup. The creator also posts videos showcasing their nail designs, often featuring intricate details like 3D flowers. Additionally, they share content related to home decor and travel vlogs, documenting trips around Europe.
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