What kind of content does Mads make?
Mads brings a cozy, autumnal charm to Instagram, showcasing a delightful mix of DIY crafts and seasonal baking. Their feed is a treasure trove of inspiration for Halloween decor, from whimsical paper mache pumpkins to festive home styling. Beyond the holidays, Mads shares mouthwatering recipes for treats like pumpkin cinnamon rolls and offers glimpses into their antique shopping finds and home improvement journeys.
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Who is Mads’s audience?
Mads' audience is likely comprised of individuals interested in home decor, seasonal crafts, and creative culinary pursuits, with a strong leaning towards DIY and vintage aesthetics. Their intent signals are high, as evidenced by the exceptionally strong engagement rate of 10.13% on Instagram, significantly outperforming benchmark averages across platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This suggests a highly invested and responsive community eager for inspiration and practical guides related to Mads' content pillars.
Which creators are similar to Mads?
If you're looking for creators like this creator, you'll love their content if you enjoy DIY crafts, Halloween and autumn decor, baking recipes, and antique shopping for unique finds.
Lauren
Instagram @thecozykansan
This creator posts content about their love for autumn and Halloween, often sharing recipes for pumpkin spice drinks and seasonal decorations. They also share content about enjoying rainy weather and romanticising summer. Additionally, they post about their favourite TV shows, particularly the series 'Psych', and share nostalgic content related to 90s and 2000s music.
Stephanie Hanna
Instagram @stephaniehannahome
This creator makes videos about DIY crafts and home decor. They often share tutorials for making items like custom phone cases, keychains, and decorative frames. The creator also posts about home styling, featuring new purchases and seasonal decorations. They frequently celebrate special occasions, such as birthdays, with themed parties and gift ideas.
Liyah Lestrange
Instagram @liyahlestrange
This creator posts videos about shopping for Halloween-themed items, often during the summer months, a concept they refer to as 'summerween'. They share their hauls from stores like Walmart and Bath & Body Works, showcasing seasonal decorations and treats. The creator also shares content related to horror movies, Halloween-themed baking, and Harry Potter marathons. Their videos often feature autumnal aesthetics and a focus on creating cozy, spooky atmospheres.
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