What kind of content does madi make?
Madi offers an authentic look into her life as a first-year psychology student at the University of York. Her TikTok channel features relatable "Get Ready With Me" videos, morning routines, and engaging vlogs capturing the essence of university life. Beyond academics, Madi shares inspiring solo travel adventures, from Thailand to Rome, and candid reflections on her personal growth and aspirations.
Are you a brand that’s partnered with madi?
Verify your partnership
Who is madi’s audience?
Madi's audience is likely composed of young adults and students interested in relatable university experiences, personal development through psychology insights, and aspirational lifestyle content like travel and routines. Their high TikTok engagement rate (8.42% ER) significantly surpasses industry benchmarks (TikTok ~3.0%), indicating a highly receptive and actively participating community. This suggests strong potential for conversions on Nutcake, particularly for educational content, travel deals, or lifestyle products that resonate with their demonstrated interests and high level of interaction.
Which creators are similar to madi?
If you're looking for creators like madi, you'll love content creators who share relatable university life vlogs, travel adventures, and daily routines from a psychology student's perspective.
Emma Imogen x
TikTok @emmaimogenn
This creator shares content about university life, including vlogs about assignments and daily student activities. They also post about beauty and lifestyle topics, such as nail inspiration and product recommendations. Additionally, the creator discusses personal organisation using tools like Google Sheets and shares experiences and tips related to gap year travel. They also touch on themes of personal rebranding and managing New Year's resolutions alongside academic commitments.
Brittany Mccrea
TikTok @brittanymccrea22
This creator posts videos about their personal life and aspirations. They often share content related to travel within the United Kingdom and their experiences at university, including working on a dissertation. The videos also touch on themes of self-happiness, personal achievements, and relationships, frequently referencing the years 2025 and 2026 in their captions.
Emily Lilburn
TikTok @emilylilburn · Instagram @emilylilburn
This creator shares videos documenting their life as a third-year university student. Their content often focuses on balancing academic responsibilities, such as dissertation work, with social activities and personal well-being. They share 'day in the life' vlogs, detailing routines, study sessions, and occasional outings like attending fashion week. The creator also shares personal interests, including fashion hauls, skincare routines, and tips for managing stress during busy periods.
Frequently asked questions
Sign in to view madi's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with madi today
You can use Nutcake’s agentic tools for free. Sign up today to work with madi on your creator campaign.