What kind of content does Mad make?
Mad offers an intimate look into personal care, from at-home waxing tutorials to detailed accounts of their piercing journey. Their TikTok channel (@madison.co_) also features engaging shopping hauls, creative nail art, and honest updates on their Mounjaro-assisted weight loss. Brands seeking authentic content that resonates with audiences interested in beauty, self-care, and personal transformation will find Mad's relatable style a perfect fit.
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Who is Mad鈥檚 audience?
Mad's audience is likely composed of young adults in the UK interested in self-care, beauty trends, and lifestyle content. Their high TikTok engagement rate (8.27% ER) significantly surpasses industry benchmarks (TikTok ~3.0%), indicating a highly receptive and active community. This suggests strong potential for driving purchase intent through product recommendations and haul content, as followers are demonstrably engaged and likely to respond to authentic, relatable content.
Which creators are similar to Mad?
If you're looking for creators like Mad, you'll love content focused on personal care, piercing journeys, beauty routines, shopping hauls, and weight loss transformations.
Harmony
TikTok @harmonywalsh5_
This creator posts videos about beauty and fashion. They share content on different types of ear piercing jewellery and how to style them. The creator also makes videos about hairstyles, such as updos and messy buns. They review beauty products like mascara and lip products, and discuss nail trends, sharing their preference for long nails.
Marla Catherine
Instagram @marlacatherine
This creator posts videos about their experiences getting ear piercings, including the process and aftercare. They also share content related to beauty, such as trying out lash clusters and doing their own nails at home. Other topics include fashion hauls, sharing daily outfits, and exploring new cosmetic products like hair setters and hair care items. The creator also documents their fitness journey, focusing on walks and free weights, and shares their grocery shopping tips for staying on budget.
Eliza Jeanne
TikTok @elizajeanne7 路 Instagram @elizajeanne777
This creator posts videos about fashion and accessories, including earrings, belts, and belly rings. They also share content related to art, such as temporary tattoos and clay creations. Some videos showcase skincare products and makeup transformations. Additionally, the creator posts videos about piercings and jewellery making.
Frequently asked questions
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