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Maddy Gutierrez

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Instagram ·maddy_gutierrez_
Followers120K
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Engagement
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What kind of content does Maddy Gutierrez make?

Maddy Gutierrez crafts vibrant, aspirational lifestyle content on Instagram, focusing on accessible fashion and beauty tips. Her feed is a curated blend of everyday style inspiration and practical advice, delivered with a warm and relatable tone. Brands looking to connect with an engaged audience interested in personal style will find Maddy's authentic approach highly appealing.

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About ten years ago, I was throwing sweats on and a messy bun to head to the airport. I turned to my husband and said, “I wish I was one of those women who looked chic and put together at the airport.”

He looked me dead in the eye and said, “So, be one.”

I was absolutely aghast at the audacity of this man suggesting it was as simple as me choosing to act like the person I wanted to be.

And honestly? He wasn’t wrong.

While evolving and growing isn’t actually that easy, it can be that simple. When my life looks a little less than what I want it to, it’s almost always down to the choices I’m making. What I’m prioritizing. Where I’m avoiding effort.

Sometimes I just have to ask myself: is this what I’d be doing if I was truly being the person I believe I am?

I’ve been many versions of myself since that conversation. But my favorite is the one who finally stopped waiting to become her — and just started being her.
38. six months no Botox. this is my actual everyday makeup routine.

not chasing perfect skin anymore. chasing MY best skin… and it turns out those are very different goals.

ten minutes a day. that’s all this is. and i genuinely believe i deserve those ten minutes. and so do YOU. you deserve to show up for yourself.

let me know if want the full product breakdown, and I can pull it together ✨ 

#everydaymakeup  #realskin #nobotox #over35beauty
Affordable summer finds that actually feel chic? Yes please ☀️🛍️
I stopped by the brand new @jcrewfactory store that just opened near me and immediately found so many gorgeous, easy pieces for summer. Think closet staples, cute dresses, effortless basics, and SO many good finds for the whole family too.
If you’ve been wanting to refresh your wardrobe without the splurge, this store is absolutely worth the stop. They seriously have something for everyone 🤍

#jcrewfactory #ad #summerstyle #affordablestyle #summeroutfits
Aging well stopped meaning “doing more” for me. It started looking more like:
• getting enough protein

• supporting my energy levels

• taking care of my gut and hormones

• prioritizing routines that actually make me feel good long term

I used to think wellness had to feel extreme to “work,” but the older I get, the more I care about consistency over chaos.

Lately I’ve been building a more intentional routine with @hellowisp’s Longevity Edit and I love that it feels approachable, personalized, and realistic for actual life. Because future me deserves better than running on caffeine and vibes alone 🫠🤍

Who is Maddy Gutierrez’s audience?

Maddy Gutierrez's audience likely consists of US-based individuals interested in lifestyle content, given her substantial Instagram following. Their intent signals are primarily driven by visual appeal and relatable experiences, suggesting they are looking for inspiration, product recommendations, or entertainment. While her exact engagement rate is unknown, a follower count of over 120,000 on Instagram typically indicates an audience capable of high engagement, potentially exceeding the benchmark of 1.5% if her content resonates strongly. This presents an opportunity for brands seeking to connect with a visually-oriented and potentially active consumer base.

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