What kind of content does Maddie Postcards make?
Maddie Postcards captures the charm of London and Edinburgh through visually appealing videos on TikTok and Instagram. Her content focuses on the beauty of changing seasons, showcasing everything from spring blossoms to sunny walks through picturesque neighborhoods. Brands will appreciate her aesthetic eye for cozy restaurant recommendations and charming locations, often set to trending music.
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Who is Maddie Postcards’s audience?
Maddie Postcards' audience is likely comprised of individuals interested in travel, particularly within the UK, with a strong focus on city exploration and culinary experiences. Their high engagement rates (TikTok 21.18%, Instagram 33.64%) significantly surpass industry benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly dedicated and responsive community. These users are actively seeking inspiration for travel destinations, restaurant recommendations, and seasonal activities, suggesting a strong intent to plan future trips or engage with local experiences. This presents a valuable opportunity for brands targeting a discerning and engaged audience with a passion for UK-based travel and lifestyle content.
Which creators are similar to Maddie Postcards?
If you're looking for creators like this, you're seeking guides who capture the magic of seasonal city walks and culinary discoveries in London and Edinburgh.
lotteboo
TikTok @lotteboo3
This creator posts videos about various UK destinations and experiences, often focusing on springtime activities and travel. They share recommendations for flower spotting, countryside walks, and unique stays. The content also includes reviews of affordable spa days and notable food spots in London, such as sandwich shops and afternoon tea venues. Additionally, they occasionally share content related to sporting events and personal travel moments.
Caterina London Lifestyle
Instagram @live.enjoylondon
This creator shares aesthetic and romantic experiences in London, focusing on unique and often hidden gems. Their content includes visits to pop-up events, museums, themed cafes, and immersive art installations. They also feature travel destinations, offering guides to places like Portugal and specific cities within the UK, often highlighting romantic or visually appealing aspects.
My Little Edinburgh
TikTok @mylittleedinburgh · Instagram @mylittleedinburgh
This creator shares content about their life in Edinburgh, including visits to local bookshops, cafes, and scenic spots. They often document walks through the city, especially on rainy days, and explore local art and events. Their videos also feature outfit inspiration and their experiences attending theatre shows and themed events like a 'Friends' musical parody and 'The Traitors' immersive game.
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