What kind of content does Lyds make?
Lyds brings a vibrant and relatable energy to TikTok, sharing engaging try-on hauls and unboxing videos featuring popular fashion brands. Her content extends to honest beauty reviews, showcasing everything from setting powders to must-have makeup. Lyds also offers a glimpse into her personal space with satisfying setup videos and even shares her favorite food and drink discoveries.
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Who is Lyds’s audience?
Lyds' audience is likely comprised of young adults in the UK interested in accessible fashion and beauty trends. Their high TikTok engagement rate (11.62% ER, significantly above benchmarks like TikTok's ~3.0%) signals strong intent to interact with content, indicating they actively seek product recommendations and style inspiration. This suggests a highly receptive audience for sponsored content, particularly around try-on hauls and makeup reviews, promising high-quality engagement and conversion potential.
Which creators are similar to Lyds?
If you're looking for creators like Lyds, you'll love these fashion and beauty gurus for your next try-on haul, unboxing, or makeup review inspiration.
Jordan Lipscombe
TikTok @jordanlipscombe · Instagram @jordanlipscombee
This creator focuses on reviewing and showcasing beauty products, including makeup and skincare from various brands like Charlotte Tilbury, Urban Decay, and Primark. They often share unboxing videos of fashion hauls from retailers such as ASOS and Mar the Label. The content also includes occasional lifestyle vlogs, such as travel diaries and trying viral recipes.
Lauren Dooley
TikTok @laurendoooley · Instagram @lauren__dooley
This creator posts videos about fashion hauls, particularly from brands like Shein and Zara, showcasing items both online and in real life. They also share travel vlogs, often featuring experiences in different countries and markets. Other content includes makeup tutorials, seasonal fashion looks, and relatable lifestyle moments.
Chyna Solder
TikTok @chynasolder · Instagram @chynasolder
This creator shares a variety of content, including skincare routines and product reviews, often highlighting new or favourite items. They also post fashion-related videos, featuring outfit inspiration for occasions like Valentine's Day and showcasing shopping hauls. Additionally, the creator documents personal updates such as new hairstyles and home makeovers, like their bathroom and bedroom transformations.
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