What kind of content does Lyds make?
Lyds creates engaging fashion and beauty content on TikTok, specializing in try-on hauls and unboxing videos featuring brands like Edikted, SHEIN, and Primark. Her content extends to makeup reviews and even food and drink finds, offering a well-rounded look at trending products. Lyds also shares glimpses of her personal space with setups of new items, providing a relatable and aspirational aesthetic for her audience.
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Who is Lyds’s audience?
Lyds' audience is likely composed of fashion and beauty enthusiasts in GB, actively seeking product recommendations and style inspiration. Their high engagement rate (11.62% ER on TikTok, significantly above benchmark averages for TikTok, Instagram, and YouTube) signals strong interest and trust in Lyds' content, suggesting they are highly receptive to try-on hauls, unboxing videos, and makeup reviews. This indicates a valuable audience for brands looking to drive purchase intent and build community around beauty and fashion trends.
Which creators are similar to Lyds?
If you're looking for creators like Lyds, you'll love content creators who share their latest fashion finds, beauty product reviews, and exciting try-on hauls and unboxing experiences.
Jordan Lipscombe
TikTok @jordanlipscombe · Instagram @jordanlipscombee
This creator focuses on reviewing and showcasing beauty products, including makeup and skincare from various brands like Charlotte Tilbury, Urban Decay, and Primark. They often share unboxing videos of fashion hauls from retailers such as ASOS and Mar the Label. The content also includes occasional lifestyle vlogs, such as travel diaries and trying viral recipes.
Lauren Dooley
TikTok @laurendoooley · Instagram @lauren__dooley
This creator posts videos about fashion hauls, particularly from brands like Shein and Zara, showcasing items both online and in real life. They also share travel vlogs, often featuring experiences in different countries and markets. Other content includes makeup tutorials, seasonal fashion looks, and relatable lifestyle moments.
Chyna Solder
TikTok @chynasolder · Instagram @chynasolder
This creator shares a variety of content, including skincare routines and product reviews, often highlighting new or favourite items. They also post fashion-related videos, featuring outfit inspiration for occasions like Valentine's Day and showcasing shopping hauls. Additionally, the creator documents personal updates such as new hairstyles and home makeovers, like their bathroom and bedroom transformations.
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