What kind of content does Lucy Smith make?
Lucy Smith crafts delightful, step-by-step cooking tutorials on Instagram and TikTok, specializing in delicious recipes made entirely from scratch. Her content spans tempting baked goods, hearty savory dishes, and refreshing drinks, all presented with an approachable and inspiring tone. Beyond the kitchen, Lucy offers authentic lifestyle vlogs that give followers a personal look into her daily routines and hobbies.
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Verify your partnershipWho is Lucy Smith’s audience?
Lucy Smith's audience is likely comprised of home cooks and aspiring bakers seeking accessible, from-scratch recipes and lifestyle inspiration. Their high engagement rates on both Instagram (4.79% ER) and TikTok (9.36% ER), significantly exceeding platform benchmarks (IG ~1.5%, TT ~3.0%), signal strong interest and active participation. This audience demonstrates a clear intent to learn, replicate recipes, and connect with Lucy's personal content, indicating high-quality engagement and potential for brand alignment with lifestyle, kitchenware, or food product categories.
Which creators are similar to Lucy Smith?
If you're looking for creators like this creator, you'll love their content if you enjoy learning to cook delicious meals from scratch, from sweet baked goods to savory dishes, all wrapped up in a lifestyle vlog.
Yinka Ogunbiyi
Instagram @foodfireandsoul
This creator posts recipes and cooking tutorials. They focus on dishes such as seafood, chicken, and baked goods like cheesecake and cornbread. The creator also shares drink recipes, including cocktails and mocktails. They often highlight specific ingredients or brands in their videos.
Mandi
Instagram @thatgirl.mandi
This creator shares a variety of recipes, focusing on easy-to-make dishes. Their content includes tutorials for sweet treats like strawberry cookies and chocolate yogurt clusters, as well as savoury meals such as bourbon chicken and millionaire's spaghetti. They also demonstrate how to make cocktail-inspired sorbets and baked goods like mac and cheese.
Remi Idowu
TikTok @foodbyremi · Instagram @foodbyremi
This creator shares a variety of recipes, focusing on both sweet and savoury dishes. They often post baking tutorials, covering topics such as cakes, cookies, and pretzels. The creator also shares recipes for main courses like chicken curry, chicken wings, and roast chicken. Some videos offer cooking hacks, such as a doner kebab recipe, and drink recipes like a hazelnut latte slushie. They also recently shared content related to their wedding.
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