What kind of content does Lucie make?
Lucie offers an authentic look into the world of equestrianism from a novice rider's perspective. On TikTok, she shares her journey learning to ride, from hacking and jumping to everyday lessons, often featuring her horse, Merlyn. Her content highlights the candid challenges and triumphs of equestrian training, including relatable behind-the-scenes moments like grooming and tacking up.
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Who is Lucie’s audience?
Lucie's audience is likely comprised of aspiring and novice equestrians in GB, actively seeking accessible advice and relatable content on horse riding and training. Their high engagement rate (13.32% ER on TikTok, significantly above benchmark platforms like TikTok ~3.0%, Instagram ~1.5%, and YouTube ~2.0%) signals a strong interest in Lucie's journey and a desire for community. This audience is primed for educational content, product recommendations, and potentially even beginner-focused courses or challenges.
Which creators are similar to Lucie?
If you're looking for creators like this creator, partner with equestrian influencers who can inspire and guide aspiring riders on their journey.
Antonio Mcintosh
TikTok @a.mcintosh20 · Instagram @antonio_mcintosh_
This creator posts videos about equestrianism, primarily focusing on show jumping with their horse. They document their progress, including wins and challenges, and share their journey with the horse from its early stages to competing. The creator also shares humorous content, including comedy sketches and funny observations, and occasionally posts about personal life events and celebrations.
Georgia Darlington
Instagram @gdarlington.equine
This creator posts videos about horse riding and training. They share content from working hunter clinics, show jumping events, and everyday life at their equestrian yard. Their videos often feature different horses, including young ones and experienced competition partners, showcasing their progress in various disciplines. They also provide insights into their work as an instructor, covering topics like gridwork and polework sessions.
Becky Giles
TikTok @beckygiles · Instagram @becky_giles16
This creator posts videos about horse riding and equestrian activities. They share moments from events like riding with drag hounds and participating in show jumping. The creator also shares personal updates, such as packing merchandise for shipping and humorous interactions with their audience. Some content features their horses and everyday farm life, including sheep and the sounds of horse hooves.
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