What kind of content does Clever Cookie make?
Clever Cookie crafts mouthwatering videos on TikTok and Instagram, specializing in decadent cookie bars and pies. Their content features mouth-watering close-ups of irresistible flavors, from classic chocolate to exciting seasonal creations, often enhanced with soothing ASMR baking sounds. Brands looking to reach dessert enthusiasts will appreciate Clever Cookie's engaging visual style and their ability to drive interest in delicious baked goods.
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Who is Clever Cookie’s audience?
Clever Cookie's audience is likely comprised of home bakers and dessert enthusiasts in the UK, drawn to visually appealing and satisfying ASMR baking content. Their intent signals are strong, indicated by consistent engagement across platforms, with a TikTok ER of 1.84% and Instagram ER of 1.55%, both performing at or above benchmark levels for these platforms. This suggests a highly receptive audience, likely to engage with sponsored content related to baking ingredients, kitchenware, or dessert-related lifestyle products.
Which creators are similar to Clever Cookie?
If you're looking for creators like this, target audiences who love ASMR baking, delicious cookie bars, and irresistible baked goods.
katiesfoodiefinds
TikTok @katiesfoodiefinds
This creator shares recipes for various baked goods and no-bake treats. Their content often features popular chocolate brands and seasonal themes, such as Valentine's Day and Christmas. They demonstrate how to make items like Kinder Crispy Slices, caramel-stuffed cookie cups, and dog-friendly biscuit slices. The creator also reviews new food products, particularly those from M&S.
The Caketoonist
TikTok @thecaketoonist · Instagram @thecaketoonist
The creator shares videos about baking, often featuring recipes from their book, Bake Your Sweet Time. They experiment with various bakes, including cakes, biscuits, and shortbreads, sometimes using vintage recipes or making quick hacks. The creator also occasionally discusses personal experiences and shares book recommendations related to food and drink pairings.
George's Bakery
TikTok @georges_bakery · Instagram @georges_bakery
This creator posts videos featuring a variety of baked goods, often highlighting seasonal specials like Easter and Valentine's Day treats. They showcase numerous cake, brownie, cookie, and rocky road creations, detailing ingredients and flavours. The content frequently announces website restocks and details products available for purchase. They also share insights into the baking process for some of their popular items, such as mini egg brownie wagon wheels and Milky Bar cornflake rolls. Markets and specific restock dates are also mentioned.
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