What kind of content does Luke make?
Luke shares engaging TikToks and Instagram Reels focused on home cleaning, featuring innovative product demonstrations of items like magic paste for pans and laundry elixirs. He also offers a behind-the-scenes look at his business, Yass Clean, highlighting stock updates and new product launches. Luke's content is practical, informative, and infused with a genuine warmth that extends to his support for local causes.
Are you a brand that’s partnered with Luke?
Verify your partnership
Who is Luke’s audience?
Luke's audience is likely comprised of individuals interested in home organization, practical cleaning solutions, and potentially those seeking inspiration for small business ventures, given the "Yass Clean" and "business updates" keywords. Their intent signals suggest a strong desire for actionable advice and product recommendations, as evidenced by high engagement on cleaning tips and product demonstrations. Luke's engagement rates (TikTok 6.91%, Instagram 9.12%) significantly surpass industry benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly receptive and actively participating community. This suggests a strong potential for conversion on sponsored content and product placements.
Which creators are similar to Luke?
If you're looking for creators like this creator, you'll find them perfect for engaging audiences interested in cleaning tips, product demonstrations, and supportive business updates, especially those who also champion hospice support.
Clean with Lottie
TikTok @cleanwithlottiiee
This creator shares videos focused on cleaning and organising different areas of their home, including bedrooms and bathrooms. They also post content related to home decor, showcasing new furnishings and making aesthetic upgrades. Additionally, the creator documents their journey as a student pursuing a nursing access course, sharing their excitement and challenges.
The Magri Family
Instagram @themagrifamily
The creator posts content about cleaning and home organisation, showcasing various cleaning products and hacks. They also share videos related to sustainable living, featuring natural deodorants and eco-friendly laundry solutions. Additionally, the creator shares content on children's toys and educational products, as well as personal experiences with family life and 'mum life'.
Morris Family Home
TikTok @morrisfamily_home · Instagram @our.southern.home
This creator posts videos about home organisation and cleaning tips. They share their experiences with DIY projects, such as organising a pantry and updating kitchen cupboards. The creator also reviews cleaning products and shares tutorials on how to use them to achieve a deep clean. In addition, they post about fashion hauls from stores like Primark and share makeup and skincare routines.
Frequently asked questions
Sign in to view Luke's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Luke today
You can use Nutcake’s agentic tools for free. Sign up today to work with Luke on your creator campaign.