What kind of content does Rachel make?
Rachel crafts visually stunning content across TikTok and Instagram, blending her love for global exploration with creative beauty. Her feed offers vibrant city guides from destinations like Lisbon and Paris, alongside detailed makeup tutorials that highlight popular products. Rachel also captivates audiences with imaginative body painting, bringing characters from Monster High and Wicked to life with incredible artistry.
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Who is Rachel’s audience?
Rachel's audience is likely comprised of individuals interested in beauty, travel, and creative arts, with a strong presence in the UK. Their high engagement rate on TikTok (8.41% ER, significantly above the ~3.0% benchmark) indicates a highly receptive and active community. While her Instagram engagement (0.30% ER) is below benchmark (~1.5%), the strong TikTok performance suggests a core audience that actively seeks out her unique blend of makeup, body art, and city guides. This suggests a strong potential for conversion on content that leverages her creative skills and travel experiences.
Which creators are similar to Rachel?
If you're looking for creators like this creator, target audiences interested in vibrant travel experiences, detailed makeup tutorials, and unique body art.
LSGMAKEUP
TikTok @lsgmakeup · Instagram @lsgmakeup
This creator focuses on producing makeup content, including tutorials, product reviews, and full-glam demonstrations. They frequently showcase colourful, creative, and editorial looks alongside routine "get ready with me" style videos. Additionally, the creator shares skincare routines and occasionally documents travel experiences. Their content features a wide range of cosmetic brands and detailed product listings for their viewers.
LCC Beauty
TikTok @lccbeautyy · Instagram @lccbeauty
This creator shares tutorials and demonstrations of various makeup looks, including client requests and seasonal themes like Halloween. They often review and showcase new products, such as lipsticks and mascaras, discussing their application and effect. The creator also provides advice on makeup hygiene and highlights common mistakes to avoid when receiving makeup services. They frequently use affordable and easily accessible products in their content.
Tammi
TikTok @makeupbytammi · Instagram @makeupbytammi
This creator focuses on makeup content, frequently reviewing and testing affordable products from brands like Makeup Revolution and NYX. They share tutorials for various makeup looks, including quick 15-minute routines and inspired looks. The creator also discusses foundation shades, particularly for darker skin tones, and tests new makeup collections from popular brands. Additionally, they sometimes share lifestyle content, such as holiday celebrations with friends.
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