What kind of content does Mercer make?
Mercer crafts intimate acoustic performances, sharing original songs and heartfelt covers of artists like Elton John and Gregory Alan Isakov. Their TikTok and Instagram channels are a space for emotional storytelling, using melody and lyrics to explore personal reflections. Brands can connect with an audience drawn to authentic, narrative-driven musical expression.
Are you a brand that’s partnered with Mercer?
Verify your partnership
Who is Mercer’s audience?
Mercer's audience is likely composed of music enthusiasts and aspiring songwriters drawn to authentic, narrative-driven acoustic content. Their high TikTok engagement rate (12.53% ER, significantly above the ~3.0% benchmark) indicates a highly receptive and interactive community, suggesting strong intent to consume and share Mercer's music and stories. The Instagram ER (3.21% ER) also surpasses benchmarks, pointing to a dedicated core following across platforms. This audience is primed for deeper engagement, potentially through exclusive content, community building, or direct support for Mercer's creative endeavors.
Which creators are similar to Mercer?
If you're looking for creators like this creator, you'll find them perfect for audiences who appreciate heartfelt acoustic melodies and authentic storytelling through song.
Liv Morris
Instagram @livthemanager
This creator makes content about their music career, including releasing new songs and albums. They often share behind-the-scenes looks at music video productions and live performances. The creator also posts about performing at festivals and interviews related to their music. Their content features a band and highlights the collaborative effort involved in creating music.
Caity Baser
TikTok @caitybaser · Instagram @caitybaser
This creator posts videos featuring personal updates, such as enjoying sunny weather and checking their hairstyle. They also share content related to music, including singing and discussing artists and specific music eras. Additionally, the creator posts about their experiences with illness and their opinions on relationships and makeup.
Calum Bowie
TikTok @calumbowiemusic · Instagram @calumbowiemusic
This creator posts videos primarily focused on their original music. Their content often includes live performances of their songs, both at organised concerts and impromptu busking sessions. Many of their videos feature sing-alongs with their audience, highlighting audience engagement with their unreleased tracks. The creator also shares personal moments, such as receiving awards and reflections on their musical journey.
Frequently asked questions
Sign in to view Mercer's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Mercer today
You can use Nutcake’s agentic tools for free. Sign up today to work with Mercer on your creator campaign.