What kind of content does lils make?
lils shares vibrant and authentic content across TikTok, offering a peek into her passions and daily adventures. Her feed is a colorful mix of Pokémon card unboxings, relatable university life vlogs, and inspiring messages about chasing your dreams. You'll also find stunning nail art creations, dramatic pink hair transformations, and exciting travel vlogs from her trips to New York City.
Are you a brand that’s partnered with lils?
Verify your partnership
Who is lils’s audience?
lils' audience is likely comprised of young adults and students in the UK interested in a diverse range of lifestyle content, from Pokémon card collecting and university experiences to travel and beauty trends like nail art and hair transformations. Their high TikTok engagement rate of 7.90% significantly surpasses industry benchmarks (TikTok ~3.0%), indicating a highly receptive and interactive community. This suggests strong potential for brand partnerships seeking authentic connections and enthusiastic consumer response, particularly within the collectible, lifestyle, and beauty sectors.
Which creators are similar to lils?
If you're looking for creators like this creator, you'll find them perfect for audiences interested in Pokémon cards, university life, travel vlogs, nail art, and hair transformations.
Phoebe Scott
TikTok @phoeb3scott
This creator shares videos about their daily life, including routines like doing their own nails and hair. They also post about their experiences at university, such as managing coursework and living arrangements. Other content includes glimpses of their travels, fashion choices, and personal relationships.
Laura
TikTok @lolly_.xo · Instagram @lolli.xo
This creator posts videos about beauty and lifestyle content. They share makeup tutorials, including how to achieve a natural skin tone look and how to cover breakouts. The creator also shares hair transformation vlogs, documenting trips to the salon for processes like going blonder. Additionally, they create content around trying new beauty products, such as colour-changing foundation and lip stains, and share experiences like solo brunch dates and shopping hauls for collections like Winnie the Pooh at Primark.
erin
TikTok @erinb.xxx
This creator posts videos about a variety of lifestyle topics. They share content related to beauty, including makeup and skincare routines, as well as hair care tips and products. The creator also posts about fashion, showing off outfits and discussing clothing items. Additionally, they share vlogs of their experiences, such as visiting new restaurants and exploring outdoor locations like the Peak District. Some videos also touch on university life and dissertation progress.
Frequently asked questions
Sign in to view lils's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with lils today
You can use Nutcake’s agentic tools for free. Sign up today to work with lils on your creator campaign.