What kind of content does Learning Through Play make?
Learning Through Play shares engaging, kid-friendly arts and crafts tutorials and simple science experiments on TikTok and Instagram. Their content features creative DIY projects, from watercolour salt painting to festive decorations made with everyday items. Brands can connect with an audience interested in hands-on activities and educational fun.
Are you a brand that’s partnered with Learning Through Play?
Verify your partnership
Who is Learning Through Play’s audience?
Learning Through Play's audience is likely composed of parents and educators seeking engaging, educational activities for children. Their intent signals are strong, driven by searches for "kid-friendly" DIY projects, crafts, and science experiments. The creator's Instagram engagement rate of 4.73% significantly exceeds the benchmark (1.5%), indicating a highly receptive and interactive community. While TikTok's 1.82% ER is slightly below benchmark (3.0%), the substantial follower count suggests broad reach and potential for high-quality engagement, particularly on Instagram.
Which creators are similar to Learning Through Play?
If you're looking for creators like this creator, target parents and educators seeking engaging, hands-on activities for children that foster creativity and learning.
Home Is Where The Art Is
TikTok @home_is_where_the_art_is · Instagram @home_is_wherethe_art_is
This creator focuses on making craft tutorials for children. Many of their videos show how to create holiday-themed crafts, particularly for Easter and Valentine's Day. They also demonstrate how to make animal crafts using paper plates. The crafts are generally presented as simple and fun activities for kids.
Soph
Instagram @lifewith__soph
This creator shares content about their experiences as a mother to two daughters and their journey into home education. They detail various child-led learning activities, crafts, and educational games, often focusing on sensory play and developing fine motor skills. The creator also discusses the flexibility and benefits of home educating, drawing on their background as a former teacher. Their content highlights the importance of hands-on learning, curiosity, and spending time outdoors with children.
Kiera Lindop
TikTok @kieralindopx
This creator shares videos featuring a variety of products and activities. They showcase craft ideas for children, including Valentine's Day and Christmas themes, as well as science experiment kits. The creator also posts about toys for toddlers, such as Peppa Pig figures. Other content includes reviews of clothing items for adults and children, and pet health products for dogs. Additionally, they share tutorials for making matcha lattes at home and demonstrate the use of beauty products like setting powder.
Frequently asked questions
Sign in to view Learning Through Play's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Learning Through Play today
You can use Nutcake’s agentic tools for free. Sign up today to work with Learning Through Play on your creator campaign.