What kind of content does Lashes make?
Lashes shares vibrant cooking content across TikTok and Instagram, featuring everything from comforting roast dinners and intricate sushi to quick, healthy meals and kid-friendly recipes. They are also a key figure in 'Get the Kids in the Kitchen' workshops, demonstrating a passion for teaching young people culinary skills. Beyond the kitchen, Lashes offers glimpses into their travel adventures and event hosting experiences.
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Who is Lashes’s audience?
Lashes' audience is likely comprised of parents and home cooks in the UK seeking accessible, family-friendly recipes and culinary inspiration. Their high engagement rates, particularly on Instagram (17.95% ER, significantly above benchmark) and TikTok (7.62% ER, also above benchmark), signal a highly receptive and interactive community eager for content. This suggests strong potential for brand partnerships focused on food products, kitchenware, or family-oriented travel experiences, as their followers actively participate and respond to shared content.
Which creators are similar to Lashes?
If you're looking for creators like this creator, you'll find them perfect for families seeking fun, easy recipes and travel inspiration to share with their children.
Nessie Welschinger
TikTok @cookingwithkidsco · Instagram @cookingwithkidsco
This creator shares a variety of recipes, including sweet treats like churros and flapjacks, and savoury dishes such as pasta sauce and beetroot orzo. They also post about healthy options like gluten-free brownies and pancakes, often incorporating hidden vegetables. The creator's content includes family-friendly activities, holiday ideas like Halloween and Christmas crafts, and reviews of family days out.
Shivone Konglar
TikTok @its_simply_shiv · Instagram @chef.shiiv
This creator shares videos about cooking, often showcasing meals with high protein content and recipes for dishes like salmon or gnocchi. They also post about their fitness journey, including gym workouts and achieving weight loss goals. The creator frequently shares personal reflections and positive affirmations alongside their lifestyle content.
Alisa Gardiner
TikTok @familymealswithailsa · Instagram @family_gardiner
This creator posts videos about family life and cooking. They share recipes for homemade meals, including pizzas, pancakes, curries, and traybakes. They also document family activities like vlogs, grocery shopping hauls, and special occasions like Easter. Additionally, the creator shares content related to their wellness and fitness journey, including running and mental health.
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