What kind of content does Kay Nails make?
Kay Nails shares captivating nail art tutorials across Instagram and TikTok, showcasing a diverse range of styles from delicate lace ombre to bold cybercore and spooky season designs. Their content features fun, relatable moments, including DIY nail challenges with their boyfriend and showcasing their latest nail creations. Brands looking to connect with an engaged audience interested in beauty, DIY, and unique nail trends will find Kay Nails' engaging approach a perfect fit.
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Verify your partnershipWho is Kay Nails’s audience?
Kay Nails' audience is likely comprised of individuals interested in DIY beauty, specifically nail art and care, with a potential interest in creative couple-themed designs. Their intent signals are strong, indicated by exceptionally high engagement rates: 10.90% on TikTok (significantly above the ~3.0% benchmark) and 4.68% on Instagram (well above the ~1.5% benchmark). This suggests a highly engaged community that actively seeks out and interacts with Kay's content, indicating a strong potential for brand partnerships and product adoption.
Which creators are similar to Kay Nails?
If you're looking for creators like this creator, you'll love DIY nail art tutorials and fun couples' nail designs for anyone who loves to express themselves through their fingertips.
4 Eva Nails
TikTok @4evaanails · Instagram @4evaanails
The creator is a London-based nail technician who posts videos about nail design and application techniques. They demonstrate BIAB, hard gel, GelX and acrylic nail work, including tutorials and process clips. Content features themed and intricate nail art such as 3D spider nails, 3D fang nails, and Halloween designs, alongside ongoing nail art series. They share pricing and booking information, including sets priced at £45 and that they operate from south London.
Mooki Nails
TikTok @mookinailss · Instagram @mookinailss
This creator posts videos about nail art and designs. They share tutorials for various styles, including Halloween themes, French tips, and seasonal colours. The content also features 'outfit of the day' videos related to their work as a nail technician.
Cloud Nails By Eleanor
Instagram @cloudnails.by.eleanor
This creator posts videos showcasing various nail art designs. They frequently feature popular trends such as heart patterns, French tips, and seasonal themes like autumn or summer. The content often highlights the application process and finished looks, utilising products from the brand @glossifyofficial. Designs range from simple and clean aesthetics to more intricate 3D art and detailed patterns.
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