What kind of content does Just Plants make?
Just Plants brings a unique, artistic approach to plant care, primarily showcasing the cultivation of avocado trees into stunning 'avobonsai' on TikTok and Instagram. Their visually captivating videos detail advanced techniques like stem shaping and rock planting, alongside tutorials on creating beautiful kokedamas. Beyond avocados, they offer insights into propagating and caring for a variety of rare plants, all delivered with an engaging and informative tone.
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Who is Just Plants’s audience?
Just Plants' audience is likely comprised of plant enthusiasts, ranging from beginners seeking care tips to more experienced growers interested in unique propagation techniques and decorative plant styles like kokedama and avobonsai. Their high engagement rate on TikTok (4.63% ER, significantly above the ~3.0% benchmark) indicates a highly receptive and active community, suggesting strong potential for product adoption and brand loyalty. The Instagram ER (1.88%) also performs well above benchmark, reinforcing the audience's interest in visually appealing plant content and actionable advice.
Which creators are similar to Just Plants?
If you're looking for creators like this creator, you'll find them perfect for audiences interested in unique plant care, from growing avocados to mastering kokedama and propagation.
Gemma Haigh
TikTok @theplantparlour · Instagram @theplantparlourgram
This creator shares content related to houseplants and gardening. They offer advice on plant care, including tips for watering, cleaning leaves, and repotting. The creator also discusses dealing with plant pests and rescues, and showcases their plant collection. Additionally, they sometimes share content about their experiences at garden centres and botanical gardens.
GREEN PLANTSHOPS
Instagram @green.plantshops
This creator posts content about houseplants and plant care. They share tips on how to keep plants healthy during different seasons, focusing on watering, light, and temperature. The creator also showcases new plant arrivals, popular plant varieties, and plant-related accessories. They frequently highlight plants that are easy to care for, making them suitable for beginners.
Hilton Carter
Instagram @hiltoncarter
This creator focuses on indoor plant styling and design, offering advice on how to care for and display houseplants effectively. They share tips on propagation, dealing with plant issues, and choosing the right pots and placements. The creator also discusses broader topics related to nature, such as community gardens and the importance of green spaces in urban environments, often incorporating personal stories and humour into their content.
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